How To Use Mailchimp – A Basic Tutorial
Businesses require an online presence. Whether you are a professional or beginner, you have to know how to get the best out of the internet. There are many ways to get seen on it. Can you name some of them? For example, social networking websites are the most common tools for all businesses to advertise their products and sell more. Or, websites are other tools in your hands to introduce your brand and acquire brand awareness.
What else? Well, you cannot imagine how diverse they have become. Another vital tool is email marketing. You can reach your target audience very quickly without spending too much money. You can create content to adsorb attention and direct people to your business. And, it would be best if you had a laptop and fast internet to make all these things happen.
However, it might not be as easy as you might think. Of course, the internet gives you visibility and increases your chances of selling products to internet users. There is a catch here. sometimes, the more diverse your methods of advertisement are, the more confused you might get. For example, you know that you can advertise on YouTube and Instagram, or you might want to use email to communicate with your audience. Or, you are looking for ways to engage with your customers but don’t have time to answer them on different platforms.
I am trying to say that you will need a platform to do all these things together. I have good news for you today. Mailchimp is one of the best platforms to make your brand more famous. Do you know how you can work with it? Do you know how different features of it are helping you to sell more and make more money? If you are looking for the answers to these questions, follow our article. We are going to show you how to use Mailchimp.
A Basic Tutorial For Mailchimp
Now, we are going to mention how you can work with Mailchimp briefly. Let's get started.
- The first step is to sign up to the Mailchimp website. This step is straightforward, and you can do it in a few minutes. You need to type some information, and then you are in. you can log in to the website when your signing up process is finished.
- Be careful. Signing up is free on Mailchimp. After you signed up, you have to choose your plan.
- There are four plans available on Mailchimp. They include
- Essential – Cost: $ 9.00
- Standard – Cost: $ 14.99
- Premium – Cost: $ 299.00
- To start with your first campaign on Mailchimp for your business, it is best to go with the Free plan. Please note that you will be able to use the Free plan for up to 2,000 contacts, and you will be able to send up to 10,000 emails.
- You have to write your personal information next, including first name, last name, business name, website URL, and phone number. This is followed by address line, city, state, zip/postal code, and country.
- At this stage, you are asked whether you have a list of contacts. Then, it would be best if you determine whether you are selling products, services, both, or neither. Then, it would be best if you let Mailchimp know whether you are currently selling online.
- There are four types of email templates on Mailchimp, including
- E-commerce Newsletter,
- Mailchimp Presents
- Courier weekly, and
- Mailchimp & Co.
- You have to option to select one or several of them to receive them from Mailchimp.
- At this point, you are done with your account sign-up. You have created it.
- After that, you can start working with the website. On the left, there is a ribbon where all the magic happens. There are many things you can do here. For example, making an email list, creating the email. Also, you can get statistical information in the ribbon to maximize your business. Perhaps, you have already created a lot of content. And you want to access them. This is done here too.
The First Thing Is To Create An Audience (List Of People)
If you haven’t had the list already, it is better to start with that. What do we mean by an audience? It lists people interested in your business and has signed up on your website with their email addresses while visiting your website. What do you need this list for? Well, it is pretty obvious.
This list is exactly what you need to use Mailchimp. You can use this list to communicate with your customers.
You might not have a list. What should you do then? Don’t worry. Mailchimp makes it possible for you to start collecting your subscribers' emails. There are three ways to do so on Mailchimp. They include:
- Connect a Site,
- Add a Contact, and
- Create a Landing Page.
Connect A Site
Perhaps, you have already used some email marketing apps and tools, right? And, you have made your lists in them. Mailchimp makes it very easy for you to connect to the apps and tools you are currently using. In this way, you don’t have to create an email list from scratch again. Cool, right?
Add A Contact
This is another way of adding subscribers to your email list. You can do this manually by typing people's emails in specific boxes. You can assign different tags to each email and enter additional information such as location, birthday, and other relevant information you might have. All this information is important when it comes to marketing.
Create A Landing Page
What is a landing page? And, what is the idea behind using it? Basically, landing pages are marketing tools. They make you able to get more customers and boost your conversion rate. Let me explain a bit more. Sometimes, you are searching on the internet and come across some advertisements.
You will get them in your search result or as a marketing promotion, email, or online advertisement. Landing pages are best used for lead generation. What is that? Lead generation happens when the customer gets interested in a product or service to form a specific brand. If you want to expand your email list or share the company's newsletter with your potential customers, you should go for lead generation.
This is another feature included in Mailchimp. You can create your Campaigns in many different ways. The type of Campaigns you can create are Emails, Automations, Landing Pages, Ads, Postcards, Social Posts, and Surveys. You can easily create them on your Campaigns page and get more visibility.
For example, you can use an Emails Type Campaign to design and send automated or regular emails to your contact. Or, What can you do with Automations? Sometimes, your visitors expect to be appreciated by you when they do something on your website. Sending a welcome email makes them sure you are caring about them. Or, even more interestingly, when it's one of your customer's birthdays, you will be able to wish them a Happy Birthday with a nice email.
In automation, we have another thing that you can usually do for your customers. For example, they start buying online from your website and suddenly get distracted by something and leave their purchase unfinished. With the Automation option in Mailchimp, you can easily let them know.
What else do you have here? In Postcards Type Campaigns, you can choose a specific date like Valentine's Day, Christmas, etc., and send a nice timely-related email. You can conduct surveys as well. This is how you can get to know what other people think about your brand, products and/or services.
Another item presented in your dashboard is the Website. Everything you need is there. First, you can design and customize your website very easily. Even if you are not an expert. There are plenty of drag-and-drop options available for you to make your website without coding. Then, depending on your business, you can start selling products or offering services. For each, you need special requirements. For example, for selling products, you need a store.
To create a store, you need to start with a product that takes 5 minutes to set up. Then, setting up payments and personalizing your site are followed. Now, you can sell your product. Or, perhaps, your offer services to people. For example, you are a business consultant, and people need to set up an appointment. You can do it here as well and start selling your services.
Many businesses are active on several different platforms. For example, you might sell your products or services on several eCommerce platforms. Or, you might use a different website builder like WordPress. So, it would be awesome to create an atmosphere where you can access all your platforms. When you are on Mailchimp, you can integrate all your other platforms as well.
If you are working with BigCommerce, Magento, Miva Merchant, Big Cartel, WooCommerce, Stripe, etc., as your E-commerce platforms, you will be able to connect them to your Mailchimp dashboard. Or, it's not important whether you are using Squarespace or WordPress. You can easily work with Mailchimp.
Other Features Available On Mailchimp
What else can you get from Mailchimp? Actually, there is a lot more into Mailchimp. Let's see what Mailchimp can offer to us.
Mailchimp gives you the best resources available if you want to know more about marketing. In Mailchimp 101, you can see three categories:
- Guide & Tutorials,
- Marketing tips, and
- Case studies.
For example, in the marketing tips category, you will find branding information, increasing your audience, and E-commerce. Also, in the case studies category, you will see how Mailchimp has helped businesses grow very rapidly.
This is another cool feature included in Mailchimp. There is content designed to boost your energy and inspire you to think and develop something novel. Contents are categorized into three classes, including
- Series, and
Mailchimp is not the only email marketing platform on the internet. There is a huge competition going on between different platforms. Of course, your choice is greatly influenced by your budget, aims, and many other factors. However, many good companies are trying to present the best.
Here are some of Mailchimp's competitors:
- Constant Contact,
- GetResponse, and
are some of the biggest names in the market. Every one of them comes with its pros and cons. Let's have a review of them.
Constant Contact is one of the best platforms for you if you are running a small and non-profit business. It is great for email marketing services. The best thing about it, it is offering unmatched support with live chat and many other ways such as email, calls, and phone. Also, it is completely compatible with WordPress plugins such as OptinMonster and WPForms.
if you want to benefit from both SMS and email marketing, you have to choose Sendinblue. It has all available features on Mailchimp, such as email newsletters, Facebook ads, live chat, SMS campaigns, and many more. The email builder is very user-friendly with the highest deliverability. The price is also a bit cheaper for the business owner.
This is one of the best options for bloggers, authors, and creators. You can efficiently segment your contact with the help of tags and advertise more efficiently. Like Mailchimp, ConvertKit integrates with CRM software like OptinMonster and eCommerce platforms such as WooCommerce and Shopify.
This platform is famous for its auto-fetch articles leading to automated blog newsletter emails. Another standard feature in AWeber is A/B split testing. You can purchase the Pro plan. However, your payment is influenced by the number of subscribers.
There is no doubt that you have to be able to compete with your competitors online. It is not an option anymore; it is an obligation. However, you might start this but very soon get confused because of the huge diversity out there.
Social media networking websites, email marketing, advertisements, landing pages, and many more things should work together for your brand. Mailchimp makes you able to sync all your online platforms to maximize your profit. Here, in this article, we introduced Mailchimp and showed you how you could work with it.
I trust you enjoyed this How to use Mailchimp – A Basic Mailchimp Tutorial. Would you mind staying tuned for more articles to come? Take care!
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Thoughts? Ideas? Questions? I would love to hear from you. Please leave me your questions, experiences, remarks, and/or suggestions about how to use Mailchimp – A Basic Mailchimp Tutorial in the comments section below. You can also reach me by email at Jeannette@WorkFromAnywhereInTheWorld.com.
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