Best TikTok Ad Examples
Best TikTok Ad Examples To Skyrocket Your Sales
In today’s fast-paced digital world, TikTok has become a powerful tool for businesses looking to increase visibility and drive sales. TikTok advertising has changed the game because of its unique format and high user engagement.
This blog will showcase the best TikTok ad examples that have captured attention and boosted sales. These real-world campaigns offer inspiration and insights for your next big marketing move.
Types Of TikTok Ads
1. In-Feed Ads
In-Feed Ads appear within a user’s “For You” feed, blending seamlessly with organic content. These short-form video ads (9-15 seconds) autoplay with sound, offering a native feel.
They often include call-to-action buttons like “Shop Now” or “Learn More,” directing traffic to landing pages. Ideal for brand awareness, engagement, and conversions, In-Feed Ads function at the middle and bottom of the sales funnel, capturing active users interested in products or services.
2. TopView Ads
TopView Ads are premium placements that appear as the first video when users open TikTok. These high-impact, full-screen ads last up to 60 seconds, ensuring maximum engagement.
With autoplay and sound enabled, they capture immediate attention. These advertisements are ideal for viral campaigns, brand introductions, and product debuts since they maximize top-of-funnel exposure.
Since they are unskippable for a few seconds, they offer better retention rates and drive higher click-through rates (CTR) than standard In-Feed Ads.
3. Branded Hashtag Challenge
Through Branded Hashtag Challenges, users are encouraged to produce and distribute content centered around a brand's topic.
These challenges appear on TikTok’s “Discover” page and last for six days. They include a dedicated landing page featuring instructions, brand assets, and participating videos.
A perfect choice for top-of-funnel marketing, these ads drive user-generated content, engagement, and organic reach. Companies use them to build brand loyalty and virality, leveraging TikTok’s social and interactive nature. A well-designed challenge can lead to millions of views and increased brand association.
4. Branded Effects
Branded Effects allow companies to create custom AR filters, stickers, and 3D effects that users can apply to their videos.
These interactive elements appear in TikTok’s effect panel, encouraging organic engagement. They work well for brand awareness and product trials, placing brands in the top and middle of the funnel.
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When combined with a Hashtag Challenge or In-Feed Ads, Branded Effects enhance participation, making campaigns more immersive. Beauty, fashion, and entertainment brands frequently use these to connect creatively with audiences.
5. Spark Ads
Spark Ads let brands amplify their organic TikTok posts or partner with influencers by promoting their content as ads. Unlike standard ads, these retain original post engagement, such as likes and comments, making them appear more authentic. Best for the middle and bottom funnel, Spark Ads drive trust and conversions by leveraging social proof.
They can guide users to external websites, app downloads, or TikTok stores, enhancing engagement. This makes them a valuable business tool to boost credibility without disrupting the native TikTok experience.
6. Pangle Ads
Pangle Ads are part of TikTok’s Audience Network, enabling brands to advertise beyond TikTok on partner apps. These appear as banner ads, interstitials, and rewarded video ads within gaming and utility apps. Suitable for businesses focused on performance marketing and targets middle and bottom-funnel users.
Pangle Ads work well for driving app installs, increasing in-app engagement, and retargeting users across different platforms.
This ad type can benefit brands that want to extend their reach beyond TikTok while maintaining its engaging video format.
7. Shopping Ads
TikTok Shopping Ads include video shopping ads, catalog listing ads, and live shopping ads, which directly integrate e-commerce into the platform.
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These ads help brands showcase products in engaging formats, allowing users to purchase seamlessly. They are ideal for bottom-funnel marketing, converting interested viewers into buyers.
Video Shopping Ads feature clickable product links, Catalog Listing Ads display multiple products for discovery, and live shopping ads turn live streams into shoppable experiences. Perfect for brands in retail and fashion, these ads help drive direct sales while keeping audiences engaged.
Types Of TikTok Ads
1. e.l.f. Cosmetics: #EyesLipsFace Campaign
Ad Type: Branded Hashtag Challenge
Campaign Overview
e.l.f. Cosmetics launched the #EyesLipsFace challenge, encouraging users to create videos using their song “Eyes, Lips, Face.”
The brand collaborated with music producers to create a catchy original song that inspired people to showcase their makeup transformations and beauty routines.
The challenge quickly gained momentum as influencers and everyday users participated, making it one of the most viral TikTok campaigns ever.
Why It Worked
- User-Generated Content (UGC): Encouraging users to participate increased engagement and created a snowball effect.
- Music Integration: A catchy, original song made the campaign shareable and fun, driving its success.
- Celebrity Endorsements: Organic involvement from celebrities like Reese Witherspoon and Lizzo amplified reach.
- Authenticity: The campaign fits TikTok’s culture naturally, making it relatable and easy to engage with.
Results
- Over 6 billion views on TikTok.
- More than 5 million user-generated videos created.
- Massive brand awareness, with increased sales and social media growth.
2. Gymshark: Fitness Motivation Campaign
Ad Type: In-Feed Ads
Campaign Overview
Gymshark, a leading fitness apparel brand, used TikTok’s in-feed ads to feature top fitness influencers demonstrating workout routines while wearing Gymshark gear.
They launched a viral fitness challenge, motivating users to join at-home workouts, track progress, and share videos using a branded hashtag. This campaign boosted engagement, increased sales, and strengthened Gymshark’s presence in the fitness community.
Why It Worked
- Influencer Marketing: Gymshark partnered with popular TikTok fitness influencers, creating an authentic connection with their audience.
- Relatable Content: The campaign focused on home workouts during the pandemic, making it relevant and engaging.
- Call to Action (CTA): Users were encouraged to visit the Gymshark website for exclusive discounts and workout guides.
- Visual Appeal: High-energy, engaging videos kept users interested and inspired.
Results
- Over 11 million video views.
- A 2x increase in website traffic.
- A significant boost in product sales and brand engagement.
3. Guess: #InMyDenim Challenge
Ad Type: Branded Hashtag Challenge
Campaign Overview
Guess launched the #InMyDenim challenge, encouraging TikTok users to showcase stylish denim outfits in transformation-style videos.
Influencers started the trend by transitioning from casual homewear to fashionable Guess denim looks, inspiring followers to participate.
The campaign leveraged influencer marketing, a catchy soundtrack, and a branded hashtag to drive engagement, increase brand awareness, and boost denim sales.
Why It Worked
- Engagement: The challenge encouraged thousands of users to showcase their creativity in fashion.
- Easy Participation: The transformation format made it simple and fun for anyone to join.
- Strong Branding: The campaign reinforced Guess as a trendy, fashion-forward brand for Gen Z and millennials.
- Influencer Endorsements: High-profile fashion influencers launched the challenge, boosting its credibility.
Results
- Over 39 million views on TikTok.
- Thousands of user-generated videos featuring Guess denim.
- Increased interest and sales in Guess’s denim collection.
4. BMW: Luxury In Motion
Ad Type: Top View Ads
Campaign Overview
In their Top View Ads, BMW uses a cinematic approach to showcase their latest car models, featuring high-quality visuals and immersive slow-motion shots. The campaign highlighted dynamic driving sequences, sleek storytelling, and the luxury behind BMW’s vehicles.
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By focusing on premium production, engaging visuals, and a compelling narrative, BMW effectively positioned itself as a cutting-edge, high-end brand.
Why It Worked
- High-Quality Visuals: The premium production value set the ad apart from standard TikTok content.
- Captivating Storytelling: BMW crafted a short yet engaging narrative to convey the thrill of driving.
- Strong Call-to-Action (CTA): This encouraged viewers to visit the BMW website for more information and exclusive offers.
- Luxury Appeal: Reinforced BMW’s identity as a high-end automobile brand.
Results
- Over 45 million impressions.
- Increased brand awareness among younger car enthusiasts.
- More inquiries about BMW’s latest car models.
5. Chipotle: #GuacDance Challenge
Ad Type: Branded Hashtag Challenge
Campaign Overview
Chipotle launched the #GuacDance challenge for National Avocado Day, encouraging users to create dance videos celebrating their love for guacamole. The campaign included a limited-time offer for free guacamole, creating urgency and excitement.
Influencers helped kick off the challenge, which quickly went viral. The campaign drove massive engagement, increased brand visibility, and boosted sales on National Avocado Day.
Why It Worked
- Humor and Fun: TikTok users love lighthearted, entertaining challenges.
- Time-Sensitive Offer: A free guacamole promotion gave users a reason to participate quickly.
- Massive Engagement: Chipotle collaborated with popular TikTok influencers to kick off the challenge.
- Brand Loyalty: Reinforced Chipotle’s identity as a fun and engaging brand that listens to its customers.
Results
- Over 250,000 video submissions from users.
- More than 430 million video views.
- A record-breaking day in avocado sales for Chipotle.
6. Nike: Inspiring Sports Stories
Ad Type: Spark Ads
Campaign Overview
Nike leveraged Spark Ads to amplify organic content featuring real athletes and fitness influencers, showcasing inspirational sports stories, personal achievements, and motivational messages. The campaign emphasized Nike's “Just Do It” ethos, encouraging empowerment and perseverance.
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By using authentic, relatable content, Nike successfully engaged a wide audience, strengthened its brand connection with fitness enthusiasts, and drove increased brand loyalty.
Why It Worked
- Authenticity: Real stories from athletes created emotional connections with viewers.
- Emotional Impact: Inspired and motivated aspiring sports enthusiasts.
- Influencer Credibility: Nike partnered with trusted fitness influencers to enhance engagement.
- Seamless Integration: The boosted posts felt like native content, not traditional ads.
Results
- Over 100 million views.
- More shares and interaction are needed on social media sites.
- Enhanced brand loyalty and sales for Nike sportswear.
7. Netflix: Stranger Things Promotion
Ad Type: Branded Effects
Campaign Overview
Netflix created an interactive AR filter inspired by the eerie effects of “Stranger Things,” allowing fans to recreate spooky scenes from the show.
The filter encouraged users to share their reactions and engage with the show’s promotional campaign, building excitement around new seasons.
By using immersive AR technology, Netflix enhanced fan interaction, boosting awareness and anticipation for the series.
Why It Worked
- Immersive Experience: Users felt part of the “Stranger Things” universe.
- Interactive Content: Encouraged mass participation and sharing.
- Cultural Relevance: Leveraged an already popular series for organic reach.
Results
- Millions of users engaged with the effect.
- Increased anticipation for the new season of “Stranger Things”.
- Boosted streaming numbers on Netflix.
8. Ocean Spray: #DreamsChallenge
Ad Type: Spark Ads & Branded Hashtag Challenge
Campaign Overview
Ocean Spray unintentionally went viral when a TikTok user, Nathan Apodaca (@420doggface208), posted a video of himself skateboarding while drinking Ocean Spray cranberry juice and vibing to Fleetwood Mac’s “Dreams.”
The brand quickly embraced the organic momentum by running Spark Ads and launching the #DreamsChallenge, encouraging users to recreate the viral moment.
Why It Worked
- Capitalized on organic virality.
- Leveraged nostalgia with Fleetwood Mac’s song.
- Authentic and relatable content resonated with audiences.
Results
- 15 billion views under #DreamsChallenge.
- Ocean Spray’s cranberry juice sales surged.
- Fleetwood Mac’s “Dreams” re-entered music charts.
9. Fenty Beauty: Inclusive Beauty Movement
Ad Type: In-Feed Ads & Branded Effects
Campaign Overview
Fenty Beauty used TikTok’s In-Feed Ads and Branded Effects to promote their diverse range of foundation shades, emphasizing inclusivity and self-expression. Influencers and users shared skin transformation videos, showcasing how the products catered to all skin tones.
The campaign celebrated diversity, empowering individuals to embrace their beauty while increasing brand awareness and driving engagement with Fenty Beauty's products.
Why It Worked
- Celebrated diversity, aligning with Fenty Beauty’s brand values.
- Interactive Branded Effects allowed users to try different shades virtually.
- User-generated content helped build trust and credibility
Results
- Over 30 million views.
- Increased sales and brand engagement.
- Strengthened Fenty Beauty’s reputation for diversity.
10. Samsung: #GalaxyAChallenge
Ad Type: Branded Hashtag Challenge & In-Feed Ads
Campaign Overview
Samsung launched the #GalaxyAChallenge, inviting users to showcase their creativity using the Samsung Galaxy A series.
The campaign featured popular TikTok influencers demonstrating the phone's unique camera features, such as high-quality selfie and video capabilities.
By encouraging user-generated content, Samsung engaged a wide audience, increased awareness of the Galaxy A series, and highlighted its innovative features in a fun, interactive way.
Why It Worked
- Encouraged creativity and participation.
- Highlighted key product features in a fun, engaging way.
- Partnered with high-profile influencers for a wider reach.
Results
- Over 150 million video views.
- A significant increase in Galaxy A-series sales.
- Strengthened Samsung’s presence among younger audiences.
11. Pepsi: #ThatsWhatILike Dance Challenge
Ad Type: Branded Hashtag Challenge & Spark Ads
Campaign Overview
Pepsi launched the #ThatsWhatILike challenge, encouraging users to share dance moves inspired by the company’s new jingle. Celebrities like Doja Cat helped promote the challenge, significantly boosting its popularity.
The campaign went viral, with users creating their unique dance routines. This effort successfully increased brand visibility, engaged audiences, and showcased Pepsi’s fun, energetic personality.
Why It Worked
- High-energy, fun challenge aligned with TikTok’s culture.
- Celebrity endorsement boosted participation.
- Spark Ads amplify user-generated content, making it feel organic.
Results
- 1.7 billion video views.
- Increased engagement and brand affinity.
- Higher Pepsi product sales among Gen Z
12. Levi’s: Shoppable TikTok Ads
Ad Type: Shopping Ads & In-Feed Ads
Campaign Overview
Levi’s was among the first brands to test TikTok’s Shopping Ads. It partnered with influencers who styled outfits featuring Levi’s denim.
These influencers made it simple for viewers to buy the highlighted products by including shoppable links right in the videos.
The campaign seamlessly integrated commerce with content, boosting engagement, driving sales, and enhancing Levi’s presence on the TikTok shopping platform.
Why It Worked
- Seamless shopping experience within the TikTok app.
- Influencer marketing added authenticity.
- Visual storytelling showcased Levi’s denim appeal.
Results
- 2x higher product views compared to other digital campaigns.
- Increased online sales and engagement.
13. Apple: iPhone Cinematic Mode Campaign
Ad Type: TopView Ads & In-Feed Ads
Campaign Overview
Apple showcased the iPhone’s Cinematic Mode through high-quality storytelling videos, highlighting its professional-grade video effects.
The campaign featured content creators and filmmakers demonstrating the feature’s ability to produce shallow depth of field and focus transitions.
By leveraging authentic, visually stunning content, Apple successfully promoted the iPhone’s capabilities, engaging users and emphasizing the device’s potential for professional video creation.
Why It Worked
- Stunning visuals captured user attention.
- Showcased product innovation in a relatable way.
- Aligned with TikTok’s video-centric nature.
Results
- 50 million+ impressions.
- Increased demand for iPhone’s Cinematic Mode feature.
FAQ
1. What Types Of TikTok Ads Are Best For Boosting Sales?
Some of the most effective ad formats for boosting sales include In-Feed ads, Branded Hashtag Challenges, and TopView ads.
Each format offers unique benefits, whether it’s direct product promotion, engaging users in challenges, or capturing attention with prominent placements.
2. How Much Should I Budget For TikTok Ads?
TikTok ads can be highly affordable, with costs varying based on ad format, targeting, and competition. You should budget at least $50 a day on campaigns on average.
For larger campaigns, budgets can increase depending on the desired reach and results.
3. Can Small Businesses Benefit From TikTok Ads?
Absolutely! TikTok offers small businesses a cost-effective way to reach a highly engaged audience. By leveraging creative content and targeting the right demographics, even smaller brands can achieve significant sales growth and brand awareness.
Conclusion
In conclusion, TikTok ads offer a unique opportunity to engage with a dynamic and highly interactive audience, making it a powerful platform for driving sales.
Analyzing the best TikTok ad examples shows how creativity, authenticity, and targeted strategies can lead to remarkable results.
As businesses continue to innovate, TikTok remains a top choice for marketers looking to skyrocket their sales and build lasting customer relationships.
I trust you enjoyed this article about the Best TikTok Ad Examples To Skyrocket Your Sales. Please stay tuned for more articles. Take care!
JeannetteZ
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