How To Get The Most Out Of Wix – The Top 15 Tips & Tricks
Introduction To “Get The Most Out Of Wix – The Top 15 Tips & Tricks”
Nowadays, if you list all the requirements of a successful business, online presence will be one of the most important factors. Why is that? Why is it so vital for all businesses to have a voice on the internet? Well, perhaps, radical changes in people's lifestyles are probably the most influential factor. You are asking why? The answer is easy.
The world's economy is moving forward so fast that we cannot waste our time in traffic to get to work or buy something. No! it will ruin your business! As a result of these crazily fast moves, we need something more efficient to carry on with our daily routine.
Going to work? It's a waste of time! Spending hours in those busy shopping malls? It's a waste of time! Renting a store in the luxurious part of the city and paying thousands of dollars for rent! Waste of money, effort, and everything else you have. These are our challenges that need to be solved.
A Professional Website, The Ultimate Answer To Our Conundrum
You might be very active on social platforms to secure your online presence. You can create content to advertise your company and get more visibility. You can communicate with your potential customers and become an international brand. Everything is cheap and effective, thanks to the visual and engaging nature of these platforms.
However, owning a website separates you from the crowd. Not many businesses have established their website because they think it's a waste of time, energy, and money. Also, they are afraid of the high costs of maintaining your website and all those technical requirements. That's why many don’t ever think of having a website. Just check some of the advantages of having a website for your company:
- When you have a website, you are thinking global. Did you know that there are more than 3.5 billion internet users globally, spending on average 16 hours per month? It means that it doesn’t matter if you are selling unique and specific products. Definitely, millions of people are willing to pay for it. Your products, ideas, skills, and services are ably sellable on your website.
- Establishing a website is hugely cost-effective. Renting a store, selling door to door, and things like this will not have to happen with a professional website. So, you will save time, money, and energy.
- Controlling your finances and business is much easier as you can do it anywhere, anytime with just a laptop and an internet connection.
- Everything, literally everything, can be stored and recorded on your website. So, a website is going to be an all-in-one platform. Showing your products, your social accounts, email, phone number, reviews from happy customers, content about your business, and many more are all greatly doable on your website.
- People can easily and rapidly access your information. For example, if they want to know the detail of a specific product, including price, delivery, quality, discount availability, higher or lower models, etc., you will give them professional advice to help them decide more wisely.
- Giving credentials to work with big players in the market is another positive impact of having a website. Businesses that have a website are generally more trustable than those that don’t. So, when it comes to the competition, people will prefer the more reliable business. Believe it or not, studies have shown that people have a better impression of a business with a website.
- A website is a great marketing tool. For example, you can create several different ways for your visitors to leave their contact information for follow-up. You can ask them to leave their website address, phone number, email, social accounts, etc. As a result, you will have a growing list of potential customers. Then, you can easily introduce them to new products and services through these channels and keep them up to date.
So, finally, with a website, gaining a competitive edge in your business, improving your business image, increasing leads and prospects, enhancing your professional brand, and finally improving your customer service is only the beginning of your business success.
What Is Wix?
Let's start with some basic facts about Wix:
- It is a software company that provides mainly cloud-based web development services.
- Wix is equipped with online drag and drop tools, making it possible to create HTML5 websites and mobile sites.
- It was founded in 2006 in Israel by Avishai Abrahani and others.
- Its products are Wix Stores, Wix Bookings, Wix Hotel, Wix Restaurants, Wix Video, Wix Music, Wix ShoutOut, Wix Answers, and Wix Logo Maker.
- The company has more than four thousand employees.
- There are three subsidiaries, including DeviantArt, OpenRest, and Folk.
What Does A Cloud-Based Platform Do?
As we said, Wix is a cloud-based web development platform. So, what does it mean? To answer this question, we need to define cloud hosting. This is the most popular service provided by Wix. What is cloud hosting? Don’t get confused! When we say cloud hosting, we don’t mean something virtual. No! Cloud hosting relies on genuine hardware servers. All files and data related to your website must be housed in only one server or server stack for dedicated and shared hosting.
However, cloud hosting is different. In cloud hosting, your files, data, resources, bandwidth, and computing operations can be easily stored in different servers. These servers have been networked to act as one single system.
What Are The Benefits Of Cloud-Based Platforms?
- Since your website is not dependent on only one single server, your website will not experience any point of failure.
- Also, data storage is redundantly provided.
- Moreover, the exclusive use of server resources such as processing and memory is totally guaranteed.
- It is easy to upgrade or downgrade your hosting environment, thanks to high scalability and flexibility in cloud hosting. In this way, you can operate very well for periods of higher or lower traffic.
- You don’t need to pay for any unused resources. You have to pay for the exact amount of resources you are consuming.
- If your website receives high traffic, cloud hosting makes everything more manageable for you.
Benefits Of Wix For Businesses
- You can create a free and professional website very rapidly.
- There are more than 500 customizable and elegant templates.
- Web hosting is reliable and fast.
- It is equipped with the latest SEO tools to make your website and brand more visible.
- You will get 24/7 support.
- It has built-in e-commerce features which let you create your online marketing and sell your products.
- Driving sales and conversions thanks to integrated marketing and customer management tools.
- There are more than 180 million internet users who have chosen Wix for creating a free website. So, you can easily trust it.
The 5 Top Wix Tips And Tricks
As you know, your website is essential to your online business. You want to attract visitors and sell your products or services to your customers. Here are my 5 Wix tips and tricks for improving your visitors' experience:
Consistency
When you create your website in Wix, you must pay attention to the details like:
- The colours, fonts, textures, etc., must be consistent throughout your website.
- Decide on one type of font and use it in different sizes, bold, underlined and/or italic, to differentiate the importance of your text.
- Use one colour scheme with colours that compliment each other. You can go to Canva.com/color-palette- generator to get some ideas about what colours match. You can even insert an image you like, and Canva will give you complementary colours matching your photo.
- You can also use subtle background patterns to add texture and depth to your website. Make sure this does not draw the visitors' attention away from your content.
Consistency and a unified look on your website are essential. Visitors pay attention to the smallest details and will decide whether they want to come back or go somewhere else.
Animation
Studies have shown that visual content is much more engaging. In the same way, animated content is drawing lots of attention. It is possible on Wix to add animated elements to your website. For example, if you want visitors to pay attention to a specific point in your website, you can create animated content there, so it gets more visibility.
General Info
Your company's name, logo, short description, business category, etc., are all possible in Wix. Adding this general information helps search engines such as Google find you easier on the internet. Promoting your business is very difficult for search engines when they don’t recognize you.
Also, you can update your favicon to look more professional. Do you know what a favicon is? It is a small icon representing your website which is shown near your URL. Please remember to update it regularly. Also, in the review, you will be able to change your website name and manage a domain.
SEO
For this, you can go to Dashboard>marketing>SEO. Then, you have to click on “Get Found On Google.” Here, you can initiate SEO for your website. You have to give Wix some information, including your company name, address, and business description. It will be imperative to include practical keywords related to your business so that Google and other search engines find you easier. Then, Wix will show you whether your website is optimized.
Also, you can go to menu pages>home>SEO. You can activate the option “social share” by uploading a picture of your business that you like to be shown when people share your post on social platforms.
Mobile
Did you know that nearly 40% of internet users visit websites through their smartphones? That's why you have to make sure that your website will show professionally and nicely on smartphones. There is an icon at the top of your webpage on Wix. Click on it and check what it looks like. To make your website look great on smartphones, you have to edit it separately. Sizing down fonts is one of the best ways you can do.
Wix Alternatives
Although Wix is one of the most popular platforms globally, there are some other exciting choices. For example, WordPress, Constant Contact Website Builder, Gator by HostGator, BigCommerce, Divi, and Beaver Builder are examples. How to choose? You have to consider your budget, the size of your business, and also the features and services that are most important to you. Then, you can make an informed decision.
For example, one of the differences between WordPress and Wix is that, unlike Wix, WordPress is an open-source website builder with a simple admin panel that lets you customize your website. Or, what about Constant Contact Website Builder? What does it do for us?
This platform is equipped with CDN, which stands for content delivery network. This feature lets your website opens very fast. The platform is also a logo maker. Website analytics, professional visual effects, eCommerce support, and designable layouts are other features. Finally, Gator is another alternative to Wix. Backups, updates, and software capacity of your website are all taken care of by Gator. It is specially designed for social media integration, live Instagram feed, and support for eCommerce stores.
Summary
We have always emphasized the importance of a website for your business. Although you can easily set up social accounts and get busy with them, the website offers things that aren’t given in other places. For example, only 40% of businesses use a website for their brand. So, a website can give you credentials and many more advantages.
OK! Websites are great! But what are the requirements? One of the most important things you need is hosting services. Many companies are providing such a service. However, if you are looking for a professional and trustable company, we suggest Wix, especially since it is very popular for its cloud hosting services.
In this article, we introduced Wix and also explained what cloud hosting means. Then, we talked about five tips that you should follow to get the best out of the Wix services. Consistency, using animated content, adding general information, taking care of SEO, and also making your website user-friendly for mobiles are tips you have to follow.
I trust you enjoyed this blog post. Stay tuned for more to come. Take care.
JeannetteZ
I would love to hear from you. Please leave me your questions, experience, remarks, and/or suggestions about Wix in the comments section below. You can also reach me by email at Jeannette@WorkFromAnywhereInTheWorld.com.
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