19 Proven Paid Ways To Drive Traffic To Your Website

By JeannetteZ

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19 Proven Paid Ways to Drive Traffic To Your Website

To drive traffic to your website can sometimes be very confusing. How to enhance website traffic? Where do you start? And where do you proceed? Knowing how to attract people to your website can give you a huge edge over the competition.

 

How Can You Make A Website More Popular?

It is not possible to find one definitive answer to this question. You can utilize various methods, such as content promotion, lead magnets, and lead-generation hacks to increase your website’s reputation. However, these methods will not pour traffic onto your website if you do not apply them correctly.

The most common way to drive traffic to your website is by feeding it with valuable content. When people search for specific keywords, search engines will direct them to your website, and you will get more traffic.

You can invest in that growth with lead generation, social media, and other methods. The aim is to keep the people who visit your website focused on the content you produce, whether it is on your site or blog, social media, or elsewhere.

 

How Can You Make A Website Visible In Google Search?

If you seek to drive traffic to your website and get more leads, search engine optimization or SEO is one of the first things you need to take care of. SEO is a procedure that makes your website’s pages attractive to search engines.

Many marketers believe that SEO is reduced to keywords and backlinks. Although these are crucial items, SEO is more complicated than that. SEO can be influenced by anything from social shares and content length to internal linking. Users’ feedback is also affecting SEO. When people stay on your website for a long time, Google will conclude your website’s content is valuable.

 

Paid Traffic Methods

Paid Traffic Methods

Paying for ads is always a smart method to drive traffic to your website. When you have a small budget, you can produce a cost-per-acquisition or CPA if you track things the right way. If your CPA is adequately high, you can scale your advertising income. Make sure to execute things like Facebook and Google tracking pixels to decide on the effectiveness of your ads.

 

1) Use Outbrain or Taboola to Promote Your Content

There are some sites to promote your blog or website, such as Outbrain and Taboola. If you utilize a sales funnel setup, you can track the visitors who arrive from these platforms. These platforms will advertise your content across thousands of other similar websites for a fee.

 

2) Purchase Ads through Facebook

Do you want to drive traffic from all around the globe? Advertising on a platform like Facebook is a great way to reach your goal. When your offer is tempting, you can transform that traffic into sales using a great sale page or free offer. Next, you can scale this first step of selling to drive nearly unlimited sales.

 

3) Leverage Google Re-Targeting Ads

Google re-targeting ad is an approach to get more traffic to your website. But it is not driving any new traffic. Re-targeting ads concentrate on users who have already visited your site and have left without buying anything. This method utilizes a conversion pixel for purchases. It is actually a great way to access those people who have already been to your site. Shortly after they have left, you can forcefully market to them on Google’s search engine.

 

Leverage Google Re-Targeting Ads

4) Ads on Instagram

Today, Instagram has a clear income strategy, and this includes putting ads on their social network. Instagram is a great way to access people from your neighbourhood and gives you a highly targeted approach to contact possible customers to encourage them to buy your products and services.

 

5) Partner For Paid Giveaways

Being partners with companies with a big impression is an intelligent way to attract interest and drive traffic to your website. It would be best if you gave away something valuable here. Identify possible local or regional companies to start your partnering.

 

6) Engage In Influencer Marketing

Even if you do not have your own large audience, influencer marketing is a great way to get your message out to millions of people. You can use influencers on social media like Twitter, Instagram, and any other social media platforms to affect people. Find people who are established in your niche or field of work and reach out to them. Although this will cost you money, it could most likely drive traffic to your website and bring you customers and sales soon.

 

7) Google Ads

Google Ads is a paid method to show your website at the top of search results for particular keywords. When someone searches those keywords, Google’s search engine looks at all accounts bidding on those specific keywords and will display and rank the paid results based on the quality and relevance of the advertisement.

Those search results that are paid will show up at the top of the results page. It is a good way to drive traffic to your website, and the good point is you only pay when someone clicks on your ad.

 

8) Google Maps Advertising

To show your business at the top of Google Maps search results, you can choose preferences in the Google Ads platform, too. Although an indicator will be shown next to your listing, saying that this is a paid result, the exposure you will receive from appearing at the top is priceless and will definitely drive traffic to your website.

 

Google Maps Advertising

9) Social Media Ads

Using social media ads, you will pay to be displayed in relevant feeds. You can determine for what kind of audience you would like to appear. Social media offers superb targeting rather than search advertising.

 

10) Display Advertising

Display ads are called banner ads positioned on relevant websites. When you create handy crafts, and your ad appears on a webpage about the art market, your ad possibly drives relevant traffic to your site.

 

11) Examine Your Analytics Data

Google Analytics is a priceless source of data. Monitor your Analytics data, and use it to inform your promotional and content plan. Consider what posts and pages are the most famous. Trace visitor data to see how, where, and when your site users are coming from.

 

12) Search Engine PPC

PPC is a successful method, and its strength is clear to business owners. The biggest result of it is that it works just like overnight. This is a perfect approach for businesses that want fast results, attract a good amount of people to their sales, or use short-term windows benefits such as holidays and seasonal events.

PPC also provides a good return on investment. It can promote other marketing channels and is great for multi-channel marketing. PPC visitors are very likely to convert into organic visitors.

 

13) Intent Marketing And Keyword Research

Keywords are prominent in the world of digital marketing. Keyword research is a way to isolate important audiences and target important shoppers. Digital marketers can do keyword research to get their search audiences and build the starting line for their SEO and search engine advertising.

In content marketing, keywords are the important strategy that can help increase organic traffic. Google Keyword Planner and Google Search Console are helpful tools to find high-value search audiences and drive traffic to your site.

Understanding what the aims of users are about is highly significant to produce valuable content that gives them exactly what they need. This can enhance SEO efficiency, increase clicks, and also is a perfect way to drive traffic to your website.

 

14) Paid Ads Remarketing

Remarketing is one of the best methods to drive traffic to your website with high-value leads that have already visited your business, showed their interest, and are fare very possibly to lead to a sale.

Remarketing is a feature of PPC that allows businesses to customize their ad campaigns to target users who previously visited your website. For example, in Google ads, remarketing is an extension of Google’s PPC, giving advertisers an extra option. Bing ads and Facebook ads also benefit from remarketing option.

The average CTR for remarketing ads is 10 times bigger than regular display ads, turning it into an excellent way of getting traffic to a site.

 

15) Pinterest Ads

Since people are coming to Pinterest to find future activities and purchases, it is ideal for reaching your potential customers. Pinterest acclaims that 72% of its active users check this place to find new brands and services; also, the research said that 90% of respondents receive their ideas from Pinterest about which products to purchase.

Pinterest is very popular among niche groups, such as landscaping, home decorating, renovating, and DIY crafts and is also perfect for businesses hoping to promote quickly.

Promoted Pins are paid to advertise on Pinterest that enhance your Pins to the top of the relevant customers’ search results. When Promoted Pins mixed with other content on Pinterest, create a great tool for attracting the customers’ attention and bringing them to your online store.

 

16) Post Your Store To Reddit

People share news and content and leave comments on Reddit. There are thousands of niches called subreddits other than Reddit’s main page, which collect the most popular content on the platform. Finding a subreddit on nearly any subject is very easy.

Reddit is a place where people gather to share advice and personal life stories around their favourite topics. This creates a good opportunity for brands to grow awareness and drive traffic to their websites.

Considering some threads in this platform can help your business. There are many interesting tips and discussions on starting a business and general business advice in the/r/entrepreneur subreddit and/r/smallbusiness.

 

17) Offer Time-Sensitive Discounts

Encouraging people to get involved, generating traffic, and increasing sales results from offering time-sensitive discounts. A powerful sales trigger is putting expiration on your discount.

For example, putting a 50% discount expires after one day for the big company that can afford such discounts leads to a flash sale. If you just started your online store, make sure to add a minimum purchase limit. This way, you can offer your fans a good discount and take care of your business and money.

Offering free shipping for a business that does not so regularly is a good way to attract customers.

 

18) Send Free Samples To Instagram Influencers

Instagram is now among the most effective marketing channels for digital marketing. Studies have shown that at least 30% of Instagram users have purchased products they found on the platform. Instagram is a great place to improve awareness of your brand and most likely drive traffic to your online store.

It works better when you know how to target influencers. Some bloggers and social media celebrities are trusted by their followers; reaching them to promote your products and services is an effective, organic method to increase your traffic.

 

19) Reach Out To Bloggers And Press

Growing a business needs help. If you want to sell your products online, it is beneficial to have more connections, especially connecting with an engaged audience. A person who can talk about your product can effectively drive traffic to your website or online store and increase sales. This person can be a blogger.

 

Conclusion

Driving traffic to a website can sometimes be very confusing. How to enhance website traffic? Where do you start? And where do you proceed? Knowing how to drive traffic to your website can give you a huge edge over the competition.

Paying for ads is always a smart method to drive traffic to your website. By reading this article, you learned about the proven paid ways to drive traffic to your website, including Ads in Google and social media, offering discounts, reaching influencers, and more helpful methods. Try to apply the methods which fit with your budget and your business style and aim.

I trust you enjoyed this article about the 19 Proven Paid Ways To Drive Traffic To Your Website. Would you please stay tuned for more articles to come? Take care!

JeannetteZ

 

 

 

Your Opinion Is Important To Me

Thoughts? Ideas? Questions? I would love to hear from you. Please leave me your questions, experiences, remarks, and/or suggestions about the 19 Proven Paid Ways To Drive Traffic To Your Website in the comments below. You can also contact me by email at Jeannette@WorkFromAnywhereInTheWorld.com.

 

 

 

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You might also want to check out my personal product recommendations.

 

JeannetteZ

About the author

A few days ago, I turned 63. I have worked in the corporate world for over 47 years. When I was 25, I started looking for opportunities to start my own business, which I can do from home. I love my business and the fact that I can work and make money from anywhere, even while on vacation.

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