SEO For BigCommerce 2025 | Work From Anywhere In The World

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SEO For BigCommerce: 3 Proven Strategies To Increase Your Sales

Starting your online business requires exposure. SEO for BigCommerce is essential for boosting the visibility of your store in search engine results.

And attract more targeted visitors. Improving your website’s SEO helps you establish a more substantial brand presence, enhance the user experience, and attract potential clients actively seeking your products.

This post will guide you through actionable and straightforward SEO recommendations tailored to BigCommerce stores. Your store's SEO will improve, organic traffic will rise, and sales will show changes.

Strategy 1: On-Page SEO Tips For BigCommerce Stores

1. Optimizing Product Pages

Optimizing product pages is key for SEO for BigCommerce. It increases rankings, enhances user experience, and drives conversions by matching content with search intent and optimizing page components that impact visibility.

Process

High-Quality Product Images

Use multi-angle, high-resolution photos with compressed file sizes. Add descriptive file names and alternative text to enhance load time, improve SEO rankings, and enhance the visual appeal for viewers.

Unique Product Descriptions

Craft detailed, benefit-driven descriptions using long-tail keywords. Address customer pain points, answer key questions, and avoid duplicate manufacturer content to improve SEO relevance and engagement.

Compelling Product Titles

Start with the primary keyword, then add brand, model, or size last. Keeping it neat and concise can help boost search visibility and attract clicks from potential buyers.

Optimized Meta Descriptions

Create interesting summaries of no more than 160 characters, including the main keyword and a strong call-to-action to raise click-through rates and improve search engine understanding of page content.

Clear CTAs

To increase user interaction and conversion rates, prominently display calls to action such as “Add to Cart” and “Buy Now.”

2. Optimizing URL Structure

Optimizing your URL structure is crucial for SEO for BigCommerce. By helping search engines and users grasp the content of your pages, clean, keyword-rich URLs enhance indexing and search engine results.

Process

Simple And Clean URLs

Keep URLs short and descriptive, and include relevant keywords. This lets consumers and search engines rapidly grasp the website information (e.g., “www.yourstore.com/running-shoes“) for better SEO.

Avoid Dynamic URLs

Avoid using lengthy URLs with unnecessary parameters, such as “product=12345,” as search engines find them challenging to crawl and index, which can negatively impact their performance and rankings.

Use Hyphens, Not Underscores

Google likes hyphens to split words for easier reading (e.g., “running-shoes” vs “running_shoes”). Not Underscored. This raises general SEO performance, readability, and user experience.

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Include Keywords In URL

Ensure that the URL includes relevant keywords, making it clear what the page is about and helping improve SEO rankings for better search visibility.

Maintain A Consistent Structure

Use a consistent URL format across your site. Ensure uniformity by following a clear, organized structure and keeping URLs simple, relevant, and keyword-rich to improve SEO rankings and crawlability.

3. Internal Linking

Internal linking is vital for SEO for BigCommerce. It enables consumers to quickly access related items or content, supporting effective search engine crawling of your website and enhancing overall site engagement and ranking.

Process

Link To Related Products

Include natural links to related products throughout your website. Ensure links point to useful, relevant pages to help users navigate your site easily. This also helps search engines discover fresh, valuable content.

Use Descriptive Anchor Text

Use descriptive and pertinent anchor text for the linked page. Avoid generic phrases like “click here” and use specific keywords to improve SEO and effectively guide users.

Link To Blog Content

Link to related blog posts from product pages. Place links within the body text where relevant, offering additional value to the user and making it easy for search engines to index those pages.

Limit Excessive Links

Steer clear of pages overloaded with internal links. Focus on excellent links that lead to significant sites and ensure they are relevant and beneficial to the visitor, thereby enhancing overall site navigation.

Create A Clear Site Structure

Organize your site structure logically with intuitive navigation. Utilize categories and tags to facilitate the quick discovery of related pages by users and search engines, thereby ensuring seamless crawling and enhanced overall SEO performance.

4. Optimizing Meta Tags

Meta tags are crucial for SEO for BigCommerce because they affect click-through rates and search engine rankings. Writing strong and efficient meta tags, including title tags and descriptions, improves user interaction and visibility.

Process

Unique Title Tags

Create unique title tags for each page, starting with the main keyword for each. Ensure they align with user search intent and are relevant to the page content.

Concise Meta Descriptions

Write clear, engaging meta descriptions under 160 characters. Utilize primary keywords and compelling calls to action to enhance click-through rates and assist search engines in understanding the page's content.

Use Dynamic Meta Tags For Product Variations

Use dynamic meta tags to create original titles and descriptions for product variations, including colour or size. This improves search engine visibility for every variation and helps prevent duplicate material.

Avoid Keyword Stuffing

Ensure meta tags are natural, readable, and relevant. Overstuffing with keywords can lead to penalties. Focus on creating meta tags that are both optimized and appealing to users.

Test And Update Meta Tags Regularly

Regularly test and revise meta tags based on performance metrics. Use data-driven insights to update them according to user behaviour trends, helping maintain or improve SEO performance over time.

Strategy 2: Technical SEO Tips For Improving BigCommerce Rankings

1. Improving Site Speed

Improving site speed is crucial for BigCommerce stores. Faster sites improve user experience, lower bounce rates, enhance SEO results, and ultimately increase conversions, thereby improving overall performance and business outcomes.

Process

Optimize Images

Use programs like TinyPNG or ImageOptim to minimize the size of pictures without compromising their quality. Resize images to dimensions and use WebP to reduce file sizes and enhance load times.

Enable Browser Caching

Set up static file caching—pictures and style sheets—so that browsers locally save resources. This speeds up loading times and lessens the need to download materials on repeated visits.

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Use Content Delivery Networks (CDNs)

Store material on servers all around using CDNs such as AWS CloudFront or Cloudflare. Since this guarantees assets from the closest server are delivered faster.

Minimize HTTP Requests

Files such as CSS and JavaScript can be combined to reduce the number of HTTP requests. This minimizes browser time fetching content, improving load times and reducing server load.

Optimize CSS And JavaScript

Minify and compress CSS and JavaScript files to remove unnecessary whitespace and comments, thereby reducing file size and improving performance. Tools like UglifyJS and CSSNano help reduce file sizes, speeding up load times.

2. XML Sitemap & Robots.txt

An optimized XML sitemap and a well-managed robots.txt file are essential for SEO for BigCommerce. Search engines use them to help your website be effectively crawled and indexed, thereby increasing visibility and avoiding duplicate content problems.

Process

Submit XML Sitemap

Ensure your BigCommerce store has an XML sitemap. For improved indexing, submit it to Google Search Console, which will help search engines find and index all essential sites.

Create And Optimize Robots.txt

Manage your robots.txt file to block search engines from crawling unnecessary or non-indexable pages. Preventing search engines from indexing low-value content ensures your site is crawled efficiently.

Monitor Sitemap Performance

Verify your XML sitemap regularly to ensure all key pages are indexed. To monitor crawl issues, utilize Google Search Console and address any problems promptly.

Update XML Sitemap Regularly

Keep your XML sitemap updated with new products, categories, or any structural changes to your BigCommerce store. Submit an updated version to ensure proper indexing of recent changes.

Block Duplicate Content With Robots.txt

Use robots.txt to block pages with duplicate content, such as filtered product pages or URL parameters. This helps preserve your SEO rankings by preventing content cannibalization.

3. SSL Certificate For BigCommerce

Installing an SSL certificate is essential for SEO for BigCommerce. SSL ensures secure communication by switching your site from HTTP to HTTPS, protecting user data, enhancing trust, and improving search rankings.

Process

Secure Your Site

Install an SSL certificate to go from HTTP to HTTPS on your website. This entails purchasing a certificate, configuring it on your server, and ensuring that every page loads securely to protect private information.

Rankings Boost

Google uses HTTPS as a ranking factor, so having SSL can improve your site's search visibility. Ensure that all internal links and content are redirected to HTTPS to prevent issues with search engines indexing the incorrect version of your site.

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Enhance User Trust

The padlock icon in the browser's address bar assures users that your site is secure. Enable SSL on all pages, especially checkout and login forms, to maximize trust and reduce cart abandonment.

Prevent Data Discrepancies

SSL ensures accurate website traffic tracking by securing all data. Use Google Analytics to monitor secure traffic and ensure that the secure version of your site is being tracked correctly.

Improve Conversion Rates

With SSL, customers feel safe making transactions on your site. Ensure all checkout pages are HTTPS secured and optimize the user experience by providing clear SSL certification visuals during checkout.

4. Fixing Broken Links And Redirects

Fixing broken links and managing redirects is vital for SEO for BigCommerce. It helps improve site navigation, boosts SEO, and enhances user experience by ensuring pages are accessible and adequately indexed.

Process

Check For 404 Errors

Look for 404 mistakes with Google Search Console and other tools. Fix them promptly to ensure that missing pages have no impact on SEO or user experience, thereby enhancing the indexing performance of your site.

Set Up 301 Redirects

Use tools like Screaming Frog or Ahrefs to crawl and identify broken links. Create 301 redirects for migrated pages to lead search engines and users to the proper pages.

Fix Broken Links

Update internal links to correct URLs and check external links. Keeping internal links functional ensures your site remains crawlable and enhances SEO by reducing broken link issues.

Avoid Redirect Chains

Avoid chains that redirect to a destination. Direct redirects from the old URL to the new one enhance performance and prevent slow load times, thereby benefiting both SEO and user experience.

Regular Monitoring

Regularly monitor your site for broken links using tools like Google Search Console. Promptly fixing broken links ensures your pages stay indexed and accessible, improving user experience and SEO.

Strategy 3: Effective Off-Page SEO Tactics For Better Rankings

1. Backlink Strategy For BigCommerce

A strong backlink strategy is crucial for SEO for BigCommerce. Backlinks from reputable sources help establish authority, improve rankings, drive referral traffic, and enhance your store's credibility, visibility, and trust.

Process

Guest Posting

Get guest postings from reputable blogs or websites. Including connections to your BigCommerce store, ensure the material is relevant and worthwhile for the host audience.

Broken Link Building

Using Ahrefs or Screaming Frog, search for broken links on respectable websites. Get webmasters to propose your material as a replacement and provide them with pertinent, premium alternatives.

Press Mentions

Distribute press releases to media outlets and engage in interviews or newsworthy events. Share your story to earn mentions and backlinks, enhancing brand exposure and building relationships with journalists.

Influencer Outreach

Find the notable numbers in your niche. Send tailored offers for cooperation, content sharing, and incentives for them to link back to your store, strengthening credibility.

Business Directory Listings

Submit your BigCommerce store to respected business directories. Include accurate details, such as your store's name, address, and website URL, ensuring they are listed in the correct category for maximum visibility.

2. Social Signals And Engagement

Social signals are essential for SEO for BigCommerce. While social media activity does not directly influence search rankings, it helps drive traffic, increase user engagement, and improve visibility, thereby indirectly supporting SEO.

Process

Share Content On Social Media

Post often on Facebook, Twitter, and Instagram to generate ongoing interest. Emphasize producing outstanding material that appeals to your target audience to increase site traffic and engagement.

Encourage Social Sharing

Place social share buttons prominently on your pages. Ensure they're easy to access and share, increasing the likelihood visitors will share content with their followers and drive further exposure.

Leverage User-Generated Content

Ask customers to share pictures of your items, testimonies, or personal experiences. Demonstrate your credibility on your website or social media platforms to enhance trust and engagement with your business.

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Participate In Relevant Social Communities

Engage with industry-specific groups on platforms like Facebook and LinkedIn. Share ideas, answer questions, and build relationships with customers to enhance the visibility and reputation of your store in the neighbourhood.

Use Paid Ads For Increased Visibility

Emphasizing content promotion, run focused advertising on sites like Facebook or Instagram. Ensure your commercials appeal to your target audience to increase engagement and expand the reach of your brand.

3. Influencer Marketing

Influencer marketing is a powerful strategy for SEO for BigCommerce. Working with influencers can help you increase brand authority, secure backlinks, and drive traffic. It helps to increase audience reach and sight.

Process

Partner With Influencers

Collaborate with influential individuals in your field to produce authentic content. Provide product samples and encourage them to link back to your store, generating backlinks and boosting your SEO.

Leverage Micro-Influencers

Pay close attention to those with smaller but very active followers. These influencers offer a more affordable option for traffic, as they provide more relevant backlinks and higher engagement rates.

Offer Affiliate Programs

Establish an affiliate program that compensates influencers for driving traffic. Ensure they can track links to measure conversions and optimize their campaigns.

Encourage Product Reviews

Ask influential people to provide thorough product reviews on their websites. Reviews enhance the SEO performance of your store, create backlinks, and boost organic traffic.

Host Influencer-Driven Giveaways

Plan giveaways in concert with influencers. Contests attract traffic, increase engagement, and generate social shares and backlinks, enhancing visibility and search engine rankings.

4. Content Partnership

Content partnerships can significantly enhance SEO for BigCommerce by allowing you to collaborate with other businesses or influencers. These alliances provide valuable backlinks, improve your brand's authority, and attract more relevant customers to your business.

Process

Co-create Valuable Content

Partner with relevant businesses or influencers to create high-quality blog posts, videos, or infographics. Collaborating on content helps both parties reach new audiences while boosting SEO through backlinks.

Guest Blogging For Mutual Benefit

Write guest posts on authoritative websites and allow others to guest post on your platform. This strategy builds backlinks for both parties, improves visibility, and increases domain authority.

Collaborate On E-books Or Guides

Create in-depth resources, such as e-books or white papers. Sharing these with both audiences increases content reach, gains backlinks, and provides value through well-researched information.

Content Syndication

Republish content on trusted third-party websites. Syndicating articles, case studies, or blog posts on high-authority platforms broadens reach, attracts referral traffic, and generates valuable backlinks for your store.

Webinar And Online Event Partnerships

Host webinars or online events in collaboration with other brands. Cross-promote the event to each partner's audience, increasing engagement, traffic, and backlinks for both parties.

Conclusion

Boosting visibility and sales requires consistent effort, a strategic approach, and the right tools. Implementing keyword optimization, technical enhancements, and strong backlinks will elevate your store's performance.

With SEO for BigCommerce at the core of your marketing plan, you can drive more organic traffic and achieve sustainable e-growth. Monitor your results, refine tactics, and stay competitive by staying current with algorithm revisions and unlocking your store's full online potential.

I trust you enjoyed this article about SEO For BigCommerce: 3 Proven Strategies To Increase Your Sales. Please stay tuned for more articles. Take care!

JeannetteZ

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