9 Effective Ways to Promote Your Blog On Social Media
Are you completely confused about finding effective ways to promote your blog on social media? Navigating this minefield of Facebook marketing, Twitter promoting and G Plus sharing feels like an overwhelming, paralyzing task at times. You may be ready to quit on social, to just publish a post and hope that the Blogging Fairies magically promote the post to interested, targeted, eager readers, without any effort on your part.
If you’re willing to give freely on social sites you will receive generously. The pain, suffering and frustration of having little or no blog traffic will dissolve into the happiness, contentment and satisfaction of driving targeted, buying traffic through your social media websites. If this sounds exciting to you and you’re ready to leave social media confusion behind it’s time to learn how to use proven, effective tips for promoting your blog on sites like Twitter, Facebook, and LinkedIn.
1. Intriguing – Useful – Shocking Content
You should keep your content concise and meaningful. Keeping the user engaged means putting as much value and as few words as possible. If you give me four paragraphs to read, I will only focus on the information that’s important to me. If you give me a wall of text to digest, I will never find the valuable information that’s critical to my success. However, keep the content interesting, relevant and memorable, so it makes sense for you and your audience.
In addition, avoid too many links to content you’ve already published. It’s a common mistake made by novice bloggers who share content to get more traffic and traffic to their sites. The better the content, the greater the value of your blog. Your content should provide something of value for your target audience, not just to pander to the general public. And the more the content will appeal to your audience.
The content should be original and fresh, but not so unique or surprising as to be worthless. Substantive and interesting content is always a plus. Identifying your target audience for your blog is essential for discovering what readers find of interest. You can make a list of readers by browsing Google or other search engines and checking out various blog searches for your topic. You can even do a local search for your area.
Your primary objective is to identify the type of content your target audience might be interested in. There is no magic key to social media promotion. Most sites have top content and will reward top, captivating content. However, you must know what’s valuable to your audience and what to avoid.
To know what’s valuable to your audience you need to evaluate which social networks your target market uses the most. Google Analytics is a great tool for determining the most visited sites on your target market’s internet explorer. Don’t just focus on big social networks like Facebook, Twitter, and LinkedIn. The more of your target market you can reach through social sites like G Plus, or Google Plus, the more valuable traffic you will receive.
2. Share Your Blog Across Your Social Media Profiles
If you’re lucky enough to have a presence on more than one social media site you may not need to follow this step, but if you are starting out on social media now and aren’t up to your neck in it, it’s essential you begin by sharing your blog across your social media profiles. There are several different types of social networks.
Some are directed to specific audiences while others target a large number of people. On all of these networks, you will be sharing your posts on behalf of your company and will therefore need to build a larger following on your social media profiles than you do on your blog.
Each social network has its own rules about what you can and can’t do so take care to read and follow the rules before you start. If you’re already active on Facebook, Twitter, or Google+, then share your posts across all of your social media profiles. Think about your posts in terms of the person it’s going to.
What message will the social media user receive, and how will they know it’s from your blog? For example, if you’re promoting a blog post that’s mainly a DIY project or tutorial, then you might want to share it on a site that is primarily a DIY site.
These websites are likely to share projects they like, so your followers will be able to get the full benefit of the post. It is also worth mentioning that your social media marketing message should fit your blog, and your audience, too. Use your social media profiles to share posts that are directly related to what you write about. A strong, thorough social media strategy is the key to successful blogging, so it’s a good idea to optimize each of your social profiles.
Not all of your profiles will translate to targeted followers though. Social profiles like Twitter, Facebook, and LinkedIn are tools for marketing, not fan clubs. Having a group of followers is nice, but ultimately, you want to reach customers with personalized messages.
All of your profiles should include the same audience descriptions so they are very visible to visitors, as well as posts about the same product or service. However, each social media profile should include the most important features. In our highly connected world, the number of blogs with an audience has never been greater. You can promote your blog to your friends and followers on a broad level.
But if you’re wondering how to reach a more targeted audience consider adding some simple add-on options, e.g., using a Twitter-to-email program, a blog to sign up for a newsletter. Reach only those who can benefit from your new blog’s information. Blog or start a community for a specific audience.
Identify your own blog audience and create an email to subscribe and post or forward the email with a link to your blog. Start with promoting your blog on Twitter. Twitter is an amazing platform for promoting and sharing your blog. Twitter uses hashtags and keywords to show your posts in a tweet with the #hashtag.
3. Welcome New Followers And Let Them Know About Your Blog
It’s much easier to say “Follow me on Twitter.” than to ask for an email address or blog address. Instead of stumbling around, searching through Twitter’s labyrinth of following, unfollowing and promoted lists, you simply copy and paste the tweet into the site’s auto-populate page and you’re done!
Let your current friends and followers know that you’re starting a blog. You can send them a link to your blog if you’d like. But don’t send them your entire blog post. That will just confuse them and they will close out. Instead, pick the most important post, upload a picture and share it on your Facebook wall. And do so with a link to your blog post or posts. If you haven’t already, create a Twitter account.
After you do, tweet about your blog. If you don’t have time to tweet your entire blog post, you can tweet a link to a particular post. Use a link you can send to your Twitter followers. Then share your post. Use hashtags, search for and use keywords, and send your followers to your blog’s main website and blog posts. In the beginning, you may feel overwhelmed by all the different tools out there for managing your blog, figuring out how to set up alerts and what to do with them.
There are a ton of tools available that can help you promote your blog, it’s up to you to find the ones that are right for you and your blogging strategy. Social networks often have an activity feed that lists the latest posts from those who follow you.
Sometimes, people who follow you will even send you a direct message saying, “Hey, I read your post, please send me an email or comment on it!” By saying thank you to these people, it sends them a personal, authentic message. This little action helps build your brand and helps you communicate what your blog is all about.
4. Ask Link-Less Questions And Provide Thorough Answers
If you are asking questions in a fashion that tells people to go and find the answers by themselves, you are going about social media marketing the wrong way. Instead, offer a thorough, in-depth answer, giving your audience the information they are looking for, and leave them with the essential connection information. Treat social media the same way you would treat a blog post: provide clear, succinct answers and provide links to the definitive sources of information.
Once you have finished explaining an answer it is important to close the question, to give your audience some definitive closing words to grab their attention and push them on to the next source of information. You will get a larger response and increase your chances of getting your question answered. So when somebody asks a question, make sure you have something substantial to offer in your answer.
Suggest a Response to the Answer. You want to keep this response simple and to the point. It can be the same basic reply you always give or a version of it, you’ve written several times to people who follow your Twitter feed. I think that it’s very important to have a consistent voice and theme, even if your answers are the same. Another way to get a higher response to your questions is to go back and re-ask the question in a variety of different ways.
I find that using a combination of questions that are both related and different is effective. If you are looking to social media with your articles, you will want to find articles that require questions and answers in the comments. This makes it much easier for people to connect with you and you with your readers. If someone is asking a question in the comments you have an opportunity to provide answers to questions.
This can help build a relationship with your readers and help them feel connected to you. SEO experts will tell you that all social sites have search engines like Google. In fact, if you want search engine optimization articles on a regular basis on Google and social media sites you will need to provide detailed answers to queries from the search engines. If you don’t have time for this you should consider hiring a web developer.
5. Make Hashtags Your Best Friend
Hashtags have become so popular in the blogging community, they are now being used in corporate marketing strategies, news stories and even in everyday conversations. In the blogging world, most websites focus their time and effort on building their community and running successful Blogging Fairs and contests. When promoting your blog on social media it’s important to understand that not all platforms use the same hashtags.
The hashtags are mostly used by Twitter to follow users, link sharing and also promote social media posts. They are more like mini-tweets. These hashtags are used by Facebook in order to build groups. The hashtags on Facebook are more along the lines of short press releases which build social and business leads. Once you learn how to use these hashtags, you will also understand how much they do for your blog posts.
Hashtags will help you easily find readers searching for specific topics, your posts and your keywords in social media. The power of hashtags goes beyond gaining quality blog traffic. Hashtags are a universal language, representing groups of people. Many influencers and tweeters don’t even use real names, instead of using hashtags like #roadtrip, #travel, #beautifulplace, #newbook and so on.
This suggests that real names are not important. Using hashtags on Twitter means using words associated with your brand, or what you’re writing about. For example, we use #firstladybusiness to point followers to our website where they can learn more about how to be a modern first lady in business. Your Twitter account is probably public so anyone can see what you’re writing about. But, it’s best not to use your business name, especially in your tweets. It’s a good idea to keep the name and logo generic.
6. Ask For Shares
Ask your Facebook friends, family, and coworkers to share your blog posts on their wall, via their online websites and blogs. Do your homework. Find people who might be interested in your content and get to know them. Find people with the skills to share your content with their networks, for free.
Once you’ve worked your way around to your target audience and identified the people you want to reach out to, send them a note thanking them for their time and asking if you can add their social media networks to your site. Say that you’d like them to share the post with their network as well, and you’ll see if they can help.
Some people will say yes and help promote your post. Just keep it realistic. More people say no than yes. If you have a blog and you’ve posted something on one of your blog pages, chances are someone will find it, view it and potentially share it.
This may not always be the case, as it may only be someone who has enjoyed a similar post or blog that saw yours. It is vital to reach new people through social media. It helps you become known in your niche and meet like-minded people in your specific niche.
What you need to do is get the word out about your blog through other people’s social networks, for example, on Twitter or Facebook. It’s easy to ask for a share of someone’s Facebook page.
7. Use Pretty Pictures Please And Gif
The appeal of social media is that it’s interactive, easy to share and delivers real-time social proof. The image is the most persuasive. Images are truly all-important to drive social proof, and the fact that social media is visual adds a level of dynamism to social media marketing that is undeniable.
We’re social animals and we want to see images, we want to share them, we want to check out the “funny pictures” our friends are sharing, and we’re more likely to click a link if we see an image before we read the copy on the page. Even on social media you can harness the power of pictures and share them on your website or with Facebook, Twitter and LinkedIn. Use pretty pictures and GIFs to promote your blog and please your visitors.
Get a huge list of your top blog posts by doing keyword research. The more unique your topics are, the more effective you will be in getting your blog posts pushed to the front page of social media sites. It may not be an easy task, but remember that these social media sites are inundated with posts.
It’s rare to find articles that really grab people’s attention and get a lot of site traffic. Be the exception. Don’t waste time creating a bunch of generic blog post content. Use keyword phrases, brainstorm new content ideas, and use fancy photography to promote your content.
8. Be Consistent
Did you know that consistency is key to having good blog marketing? Your customers and potential readers expect the same blog post to be promoted on social media sites every week. And you should never get rid of an article or update. It may seem redundant but the fewer changes the more times it will be promoted.
Are you posting a ton of content but are you getting anywhere? Probably not. If this is your situation then change your mindset and stop chasing online magic. Content is king and getting your content on a regular schedule will help you not only to gain new readers but also to become a destination for your target audience.
Once you are in the habit of regularly and consistently pushing out your posts to social media websites, it becomes easier and easier to do so over time. Remember that most blogs are running on an inconsistent schedule with readers, and without consistent posting, you are pretty much dead in the water.
Constant posting is a lot like exercising, it becomes easier and easier to do with repetition. Create a schedule of posting times for your blog and start building your followers. The biggest mistake I see new bloggers make on social media is not creating a regular schedule of blog updates.
Social media sites will penalize you and will not promote your blog posts if they do not see consistent postings. Be consistent and do what you say you’re going to do, this should be your biggest priority. Consistency is the key, the social media sites don’t reward you for occasional posts and if they see your posts are only occasionally promoted, it can be hard for the site to show the posts to new and casual visitors. It’s important to always be sharing new content that is of interest to your target audience, even if it’s just once a week.
9. Engage With Your Audience
The key to efficient social media marketing is to engage with your audience through constant, ongoing conversation, including interactions on your blog and social media sites. Twitter is designed to show as many people your tweets in a short amount of time as possible.
The key to successful tweeting is to engage in a regular conversation on your blog that leads to a discussion about your blog post. If you start a conversation with people about your post or about a specific idea within the post, it is much more likely that people will begin to share the content and encourage others to do the same.
If you are unfamiliar with the effectiveness of this type of content and will be receptive to it and start sharing it with others. Some bloggers are so afraid of negative blog feedback that they don’t bother responding to questions, posting responses, or engaging in other social media activities.
They’re afraid to let people know how they feel, what they want and what their needs are. Keep the negativity at bay. If you don’t like it, don’t do it. Share your blog on social media and engage your audience, making it clear that you value their input and feelings.
You never know, you may get feedback that will lead to new readers, fans and followers. Remember that as a blogger you are in this to help others. Don’t simply place yourself in front of a camera and leave it at that. Your viewers want to see what you see, hear what you hear and feel what you feel.
Finding ways to increase blog traffic is more about identifying potential traffic sources. This means finding new ways to connect with your target audience. Social media can help you determine who that audience is. So if your objective is to increase your blog traffic you have several options to consider.
This will require time and patience. However, I’ve learned this is well worth the effort. An audience that has expressed interest and is ready to buy from you, will provide the best-case scenario for getting traffic to your blog.
I trust you enjoyed this article about the 9 Effective Ways To Promote Your Blog On Social Media. Would you please stay tuned for more articles to come? Take care!
Your Opinion Is Important To Me
Thoughts? Ideas? Questions? I would love to hear from you. Please leave me your questions, experiences, remarks, and suggestions about the 9 Effective Ways To Promote Your Blog On Social Media in the comments below. You can also contact me by email at Jeannette@WorkFromAnywhereInTheWorld.com.