How To Start Guest Blogging
Guest blogging is one of the best ways to showcase your expertise and get your voice heard. The idea of guest blogging is a simple one: You write for other online publications to show off your personality and knowledge on a topic. While the premise behind guest blogging is far from complicated, there are specific steps you should take in order to gain the most from your guest writing endeavours.
What Is Guest Blogging?
Many people have guest posts on their site as a way to stay engaged with readers. However, having a plethora of guest posts can quickly dilute the chances of gaining new followers. Instead, consider guest blogging on a related topic that relates to your own blog. You can share an article on your site that addresses a topic you’re most knowledgeable about.
You can then submit your guest post to a relevant blog in hopes that you’ll make the rounds on the internet. Other potential avenues include submitting guest posts on similar websites such as Medium.com, or by working with an affiliate link farm. Another great method of guest blogging is to publish guest posts on related blogs such as SMILE Projects Blog or blogger.com, or guest blogging on a site’s Facebook page.
Guest blogging is basically a way to spread your knowledge and expertise among different publications. Often, these publications will either give you a free or discounted article to write on a specific topic. In return, you offer them your experience and knowledge about that particular topic.
- From a writer’s perspective, it is an excellent way to promote your latest article while getting a potential backlink to your name.
- For a marketer, guest blogging is an excellent way to gain exposure and gain more exposure.
By offering your opinion on a topic, your readers get to know more about your knowledge on the subject and they are then more likely to trust you and visit your site more often.
While the word is more widely known for linking to your own websites in the back of a blog, guest blogging is a great way to drive traffic to others, as well. Guest blogging in the context of online marketing can lead to a number of benefits. In fact, it has been shown to lead to:
- Sales increases,
- More social shares,
- More articles were published, and
- More traffic.
Guest blogging is a website strategy that’s perfect for business owners and their clients to gain exposure and a regular stream of free traffic. One of the best ways to gain traffic to your website is through guest posting on other sites. This is a great way to
- Earn free traffic to your site,
- Build rapport with other publications, and
- Help your reputation with your readers.
For small business owners, guest blogging on a large scale is another way to get free traffic to your site. You can publish on a variety of websites and blogs, including Quora, Elite Daily, We Heart It, and BuzzFeed.
Benefits Of Guest Blogging
Here are just a few of the many ways guest blogging can help your career as a freelance writer. It’s a great way to increase your brand awareness. As a professional writer, you’re in a constant state of brand awareness – you’re selling your writing, your expertise, and your opinion.
As such, guest blogging is a great way to push your audience over the goal line and get them to want to learn more about you. As a writer, you get to add value to other people’s websites. Sometimes, all that’s needed is an opening paragraph.
Other times, you have to take a stab at a well-thought-out full-length article. Either way, the skill you get to showcase is valuable for other people. With all of these benefits, it’s not hard to see why the idea of guest blogging is attractive to some businesses.
Guest blogging is a powerful tool for creating a substantial online presence. According to a study by Search Engine Journal, if you create a good guest blog post on a niche topic,
- you’ll see an increase in search traffic,
- traffic to your site,
- social engagement, and
- visibility on social networks.
This is a huge boost for anyone’s online presence and should definitely be looked into by those who want to be influential online.
There are many benefits to guest blogging and for a busy business owner or freelance worker, there’s no shortage of ways to set up a guest blog to gain the most from your time and effort. Here are just a few of the benefits of guest blogging:
- You’ll be able to share your expertise and show off your expertise in a new way.
- You’ll be able to gain exposure.
There are many things that come with guest blogging that will make you an expert and increase your value for your industry. Here are just a few of the reasons to consider guest blogging:
- You can show off your online business expertise,
- You’ll get exposure to a larger audience of potential customers,
- You can cultivate valuable relationships with established bloggers, and
- You can build a site presence for your blog.
- On top of the above benefits, you will also get an enormous amount of traffic, which can dramatically increase your online traffic.
When someone visits your site, they will be more likely to return to your blog, thus increasing your traffic, traffic analytics, and site traffic.
Start Building Your Guest Blogging Profile
The first thing to consider when you start to prepare your guest blogging portfolio is the broad categories you want to write for. For example, if you want to write for technical websites, you might want to choose three or four related technical blogs to target.
To figure out what topics you should write for, check out this list of about fifty job opportunities that require you to have extensive knowledge in a particular niche. This step can help you narrow down your list considerably. Use keywords in your guest blog posts To stand out from the crowd, guest blogging must be targeted to a specific group of people. In fact, you have to use the right keywords in your article submissions to earn a meaningful amount of link traffic.
As you might expect, if you want to become a blogger with a career, it’s best to build your name first. To do so, you should create your own personal website. Starting from the bottom up, you can implement all the necessary details that will make your website useful and highlight what makes you unique.
When creating your personal website, keep your focus on your background, and your life and skills. You need to clearly define what you are doing. For example, if you are a copywriter or an SEO expert, make a clear distinction between your profession. Writing for online publications is also a great way to build your own blog. You can combine this with creating guest posts for other blogs in order to cover new topics and showcase your writing prowess.
One of the first things you should do is create a unique guest blogging profile. A good guest blogging profile will help you highlight your expertise in the guest post you write for a particular website, and will also let others get to know you a bit better. Make sure your profile includes your website, your expertise, and any links that may link to your content.
And remember to include your “about” section, where you can explain who you are, and what your background is. This section should include your company website, the industry you serve, and the reason why you think it would be a good fit for other publications. You can also go ahead and build your guest blogging portfolio. Think of it as a portfolio of articles you’ve written for different blogs.
Research Target Sites
The first step in guest blogging is to research the specific sites you want to submit to. This step is particularly important if you’re new to guest blogging. Find blogs you think you can successfully contribute to. Read the submission guidelines and information on the blog, such as how frequently to submit and what kinds of topics you should pitch. Once you feel comfortable submitting to a specific blog, research other relevant topics related to the site.
Before you even start thinking about which publications to write for, you must first learn as much as possible about the site you are going to write for. Don’t be afraid to reach out to editorial staff, and be upfront about what you’re trying to gain from the site. Be smart and articulate. Think about why you’re blogging for the site, what your message is, and what experience you can offer.
When you search for blogs you can contribute to, there are two types of sites: general blogs and business blogs. If you want to guest blog for an audience that fits with your profile, then you should try to target a general blog rather than a business blog.
Business blogs are typically written by people who have established themselves as successful in their chosen field. They might have a specific company that they manage, or they may have an established media profile with other influential people. It’s these kinds of blogs that people will want to read as opposed to business blogs that offer advice to those seeking careers and job opportunities.
One of the most crucial steps in your guest blogging journey is learning as much as possible about target sites before you start. Look at the sites’ traffic figures and reputation, as well as the company’s social media accounts. Now that you’ve gathered all this information, it’s time to brainstorm guest blogging ideas to gain a meaningful number of hits from the site in question.
Depending on what you’re covering and your audience, you can consider some common topics as below.
and much more are hot topics, and they all have a number of high-quality articles on them already. Do some research before you dive in, though, to make sure you can write at least a few quality articles on a particular topic?
Planning Guest Posts
Before you start writing, you need to make a plan. In order to follow through with your goal, you need to know the following:
- Which websites do you plan to write for (publications)?
- How many guest posts do you want to write in total?
- How many words do you want to use per post?
- How many topics do you want to write on?
- How many people do you want to contact in order to gain a guest post opportunity?
Also, make sure to track how many guest posts you're doing a month because it's a great tool to show progress. Each month, try to write a minimum of one article. This is one way you can stay on track and meet your goal. Because you're writing for other publications, you'll need to get permission in order to write on their site.
A guest post needs to be tailored to a specific audience. You will have to read and understand the tone of the publication you’re writing for. This may sound simple, but that will take some time. So, how do you plan for your guest posts? Use tools like BuzzSumo, Ahrefs, and SEMrush to search for related topics and content within those publications.
When you find a topic you think is appropriate for your expertise, click on it to see all of the articles that have been written on it in the past. You can then pick an article to use as a template for your guest post. When it comes to picking the right piece of content, don’t just pick a popular piece. Content needs to be relevant, or your article will likely get ignored. Determine the right angle. Guest posting is a two-way street.
There's a huge benefit for you the blogger (the guest), and a huge benefit for the host (the website you blog on). You, as a guest, should choose who you want to guest post for. You can do some research on the person's site to see what they specialize in. For example, my guest post on Smashing Magazine is targeting web designers. It would make sense to choose blogs that focus on the same subject as you or blogs that your target audience could relate to.
Present Your Ideas To Editors
Before you approach a blogger to pitch your guest article, it’s important to figure out what he or she is interested in. Many sites have online marketplaces where you can list your skills and ask other people for ideas. I personally used Plurk a few years ago and found a collection of guest blogging jobs I could apply for there.
These are just a few ways you can find good guest blogging opportunities. Present your ideas to editors in a way that will make them want to feature your guest blogging effort, and allow you to leverage that relationship with them for future business. When writing is your profession, the quality of your work is integral to the success of the publication you are writing for. This means that unless your piece is on a topic that editors are likely to find useful, you will find yourself left out in the cold.
Create pitches that highlight the specific ways your guest post can help the publication, and also highlight their strengths. Keep your pitch short and to the point, along with a photo, story snippet and link. Provide any relevant statistics and information. There are a couple of easy-to-follow tactics that are beneficial to use when pitching to guest editors.
Create a press release and email it to the site’s editor to begin the conversation. Keep track of how many submissions you receive. Focus on your first submission and follow up with emails until they’re published. In the case of a guest post for a blog that you know well, the content will probably go live within a few days. This is when it will be crucial to work on your social media accounts.
Create A Post
In order to make the most of your guest blogging opportunities, you need to create an engaging and interesting post that not only entices your potential guest posting outlet but readers as well. The reason why your content needs to be truly interesting is that potential guest posting partners will need something to work with and will need to turn to you in the absence of original material.
If you really want to make a connection with other outlets, you can try to think outside the box and include special or unique features in your posts. If you’re a fashion designer, why not use a post on your blog to showcase an upcoming collaboration with a high-end fashion brand?
First things first, sit down and write a post that highlights what makes you so special to the website. Before writing any content for your site, you should decide exactly what to share with the people that are going to read what you write. If you were on vacation and visited a great local restaurant, what would you post about that restaurant? What’s a food you couldn’t live without? A wine you can’t without drinking?
Some websites have set out specific guidelines as to what they like to see in a guest blog. For instance, they might require a photo with the post or a certain amount of engagement and interactions on social media. If you choose to guest blog for an industry that’s geared towards bloggers and other influential people, you need to consider how you can create a post that works for them.
Write your content first, then think about the title. Make your guest post-well-rounded. Yes, it’s important to write about your specialty area. But don’t be afraid to write about other topics too. Don’t just write about one topic. You have a lot to offer, and you have to give the audience the opportunity to learn something new from you. Write short pieces. Less is more when it comes to the content. You don’t need a 500-word article that’s going to get thrown in the garbage. Your post should be short enough for a guest blog post but still, have substance.
Promote The Post
A smart blogger will promote their post to their network. There are several ways to do this, but most often a blogger will ask their audience to share the post through social media channels, Facebook, Twitter, Instagram, etc. The key to this is to make sure your original post doesn’t get lost in the shuffle of sharing other stories. If you aren’t sure how to get your post seen, check out an article on using influencer marketing to promote your content.
When you write a guest post, you need to remember that you are guest blogging for the reader’s benefit. You are not posting for your personal benefit (or that of your company, for that matter). So, before you publish your guest post, be sure to promote it on your own site. Include a link to the post on your homepage, and include a link to the featured post on the post’s homepage.
This will help bring your guest post to the attention of the readers. Your goal is to reach as many potential readers as possible. So, you need to make sure your guest post includes some keyword-rich language. This means you should create a series of guest post posts, and each one should include the keywords you want to target in your search.
Include Your Call-To-Action
Without your readers having to do any work in order to read your article, you have a much better chance of getting a high number of readers per article, and more importantly, allowing your guest post to have a greater impact on the search engines. For example, instead of writing a mediocre guest post, why not call on the readers to share their own knowledge in order to add to your article.
In your email signature or page titles, include a small sentence or two that clearly states your call to action:
- Write for this blog,
- Submit an article to this publication,
- Ask your followers to share your guest post.
You should always make it as clear as possible that you’re willing to write for other publications in exchange for payment or free exposure.
The key to making the most of guest blogging is to be as clear as possible about your intention: what you are offering to the publication in exchange for coverage.
Your goal should always be to make it easier for the publication to find you, rather than harder. By including your call-to-action in your email signatures, you are giving your guest editor a solid idea of who to contact in the event of a guest blog offer or blogging opportunities.
In this article, we have outlined how to start guest blogging without having to invest a fortune in the process. As we've shown you, guest blogging does not have to cost you a lot of money. In fact, you can begin your guest posting journey for less than $100 and, in the long run, you will see your traffic increase by over 200%.
However, this doesn't mean you have to start looking for free articles on the Internet. You can also start your guest blogging journey with a well-priced guest posting gig. And, for our money-saving guest posting plans, we suggest The 30 Days of Pricing Amazon Reviews challenge.
I trust you enjoyed this article about How To Start Guest Blogging. Would you please stay tuned for more articles to come? Take care!
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Thoughts? Ideas? Questions? I would love to hear from you. Please leave me your questions, experiences, remarks, and/or suggestions about How To Start Guest Blogging in the comments below. You can also contact me by email at Jeannette@WorkFromAnywhereInTheWorld.com.
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