Top Products To Sell On Shopify
Top Products To Sell On Shopify
A successful online store may be built by carefully selecting which items to sell on Shopify. Focusing on profitable and trending items helps attract more customers and boost sales quickly.
In today's cutthroat e-commerce environment, finding quality products to sell on Shopify is crucial to drawing clients and increasing revenue.
This article explores the top products to sell on Shopify to help you maximize your store’s growth and profitability.
1. Health And Wellness Products
Health and wellness products continue to dominate online sales as more consumers prioritize self-care and healthy living, making them a wise choice for Shopify sellers.
Supplements And Vitamins
Product demand for health and wellness has increased significantly, mainly as more individuals prioritize keeping healthy after the pandemic.
Items like multivitamins, collagen powders, immunity boosters, and vegan protein are especially popular among consumers seeking natural ways to support their well-being.
Top sellers in this category can generate impressive monthly incomes ranging from $5,000 to $50,000. The enormous potential for sellers is shown by the projection that the worldwide dietary supplement industry will reach an astounding $220.3 billion by 2027.
To get started, consider private labelling or partnering with trusted white-label providers like NutraScience Labs, allowing you to offer high-quality products without the hassle of manufacturing.
Fitness Accessories
Home fitness has become a permanent lifestyle for many, driving strong demand for workout gear like resistance bands, yoga mats, and foam rollers.
These products are essential for at-home exercise routines and appeal to a broad audience seeking convenience and wellness.
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Focused stores specializing in fitness equipment can earn between $3,000 and $15,000 monthly, tapping into this growing market. Online sales of fitness gear have surged by 55% from 2020 to 2023, reflecting the shift toward home workouts.
To launch your store, source quality products from platforms like Alibaba or Oberlo, and boost visibility by testing influencer marketing campaigns that connect directly with fitness enthusiasts.
2. Home & Living Products
Home and living products remain popular as people invest in creating comfortable, stylish, and functional spaces, making this category an excellent opportunity for Shopify sellers to attract loyal customers.
Smart Home Gadgets
Smart home gadgets are rapidly gaining popularity as tech-savvy households seek convenience, security, and energy efficiency.
Products like LED light strips, smart plugs, and doorbell cameras are in high demand for automating everyday tasks and enhancing home security.
Sellers focusing on smart automation kits can earn between $10,000 and $60,000 per month, tapping into this booming market.
According to Statista, the smart home industry is projected to reach $313 billion by 2027, highlighting immense growth potential.
To get started, consider dropshipping through platforms like CJ Dropshipping or sourcing wholesale from AliExpress, allowing you to offer cutting-edge gadgets without heavy upfront investment.
Eco-Friendly Home Goods
Sustainable home products are increasingly popular as more consumers embrace eco-friendly lifestyles. Items like reusable paper towels, beeswax wraps, and compost bins appeal to shoppers looking to reduce waste and live greener.
With 73% of Gen Z shoppers preferring sustainable products, this market shows strong growth potential. Sellers can expect monthly incomes ranging from $4,000 to $30,000 by tapping into this environmentally conscious audience.
To start, partner with suppliers committed to eco-friendly practices or collaborate with local artisans who create handmade, sustainable goods.
In addition to satisfying rising demand, providing these products aids in building a brand that appeals to today's eco-conscious customers.
3. Beauty And Personal Care
Beauty and personal care are among the good products to sell on Shopify due to their consistent demand and appeal to health-conscious consumers.
Skincare Products
More people are prioritizing self-care and searching for natural, efficient skincare products, which is driving growth in the beauty and personal care industry.
Popular products such as organic serums, face masks, and jade rollers are in high demand, fueled by viral trends and growing consumer awareness.
Successful skin care lines can generate impressive monthly revenues ranging from $6,000 to $70,000. The global skincare industry is expected to reach $189 billion by 2025, showcasing tremendous growth opportunities.
To start selling, consider white-labeling products from trusted companies like Blanka or tapping into trending beauty items popularized on platforms like TikTok to attract customers and build brand recognition quickly.
Haircare Tools
DIY haircare continues to gain momentum, driving demand for innovative tools like cordless straighteners, scalp massagers, and heatless curlers.
These products empower customers to style their hair easily at home, making them highly sought-after. Online sales of hair styling tools have increased by 20% since 2021, reflecting this growing trend.
Focused sellers can earn between $5,000 and $20,000 monthly by tapping into this market. To attract and engage customers, create tutorial-based Reels and TikTok videos showcasing how to use these tools effectively.
This organic content builds trust and boosts traffic, making your store stand out in the crowded beauty and personal care sector.
4. Fashion And Accessories
Fashion and accessories remain a dynamic market as shoppers seek unique, stylish pieces that express their personality, making this category ideal for creative sellers on Shopify.
Minimalist Jewelry
Jewelry and accessories are timeless favourites, with items like threaded bracelets, gold-plated rings, and personalized necklaces always in demand.
These pieces allow customers to express their individuality and style, making them a lucrative category for Shopify sellers.
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Stores focusing on fashion accessories can earn anywhere from $3,000 to $40,000 per month, benefiting from a steady stream of orders. On average, Shopify jewelry stores make about $25 per order, highlighting strong profit potential.
To get started, consider using print-on-demand platforms for custom designs or partnering with handmade creators to offer unique, artisanal pieces that attract loyal customers.
Athleisure And Loungewear
Athleisure has become a wardrobe staple as remote work and casual lifestyles grow in popularity. Products like yoga sets, joggers, and oversized hoodies perfectly blend comfort and style, meeting the needs of today’s consumers.
This category offers impressive earning potential, with focused stores generating between $10,000 and $80,000 monthly. The athleisure industry is growing quickly, with a compound annual growth rate (CAGR) of 8.9% projected until 2028.
To enter this space, consider dropshipping through platforms like My Online Fashion Store or creating your unique designs to stand out. Offering trendy, comfortable apparel helps attract loyal customers seeking versatile clothing options.
5. Pet Supplies
Due to the rising need for high-quality care products and the growing number of pet owners, pet supplies are among the most incredible things to offer on Shopify.
Natural Pet Treats
With growing awareness about pet health, demand for premium pet supplies like grain-free snacks, CBD chews, and dental sticks is on the rise. Pet owners are increasingly seeking high-quality, nutritious products to support their pets’ well-being.
This booming market offers strong earning potential, with successful stores generating between $4,000 and $50,000 per month. The global pet food market alone is valued at over $100 billion, highlighting vast opportunities for sellers.
To build trust and ensure quality, source products from reputable USA-based manufacturers that comply with safety standards. Offering trusted, health-focused pet supplies helps attract dedicated customers passionate about their pets’ care.
Pet Grooming Tools
As more pet parents choose to groom their pets at home, demand for grooming tools like deshedding gloves, grooming kits, and pet dryers is steadily increasing.
These products offer convenience and help maintain pets’ health and appearance between professional visits. Sellers focusing on pet grooming supplies can earn between $2,000 and $10,000 per month, tapping into a consistent market.
Google Trends reveals steady interest in grooming products throughout the year, making this a reliable niche. To attract customers, create engaging Facebook video ads that demonstrate how to use these tools effectively, building trust and encouraging purchases through explicit, practical content.
6. Tech Gadgets And Accessories
Tech gadgets and accessories are good products to sell on Shopify because their constant innovation drives strong consumer demand.
Phone Accessories
Tech gadgets and accessories like charging cables, magnetic holders, and lens kits are essential items that customers frequently replace or upgrade. This high turnover drives strong demand, making these products a lucrative option for online sellers.
With potential monthly earnings between $5,000 and $40,000, the market offers excellent opportunities. The phone accessory industry alone is expected to reach $328 billion by 2030, highlighting its massive growth.
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To succeed, focus on finding trending tech gadgets and creating viral unboxing videos to engage and attract customers. This approach builds excitement around your products and helps boost organic traffic to your Shopify store.
Wearable Tech
The growing interest in biohacking and wellness has increased demand for tech accessories like fitness trackers, posture correctors, and sleep aids.
These devices help users optimize their health and daily performance, making them highly sought-after products. Sellers in this niche can generate monthly revenues ranging from $8,000 to $60,000 by tapping into this health-focused market.
Adoption of wearable devices has doubled between 2019 and 2023, reflecting strong consumer interest. To successfully launch these products, consider using pre-orders or Kickstarter-style campaigns to validate demand and build buzz.
This strategy minimizes risk while attracting early adopters eager to improve their well-being with cutting-edge technology.
7. Hobby And DIY Kits
Hobby and DIY kits are good products to sell on Shopify, tapping into the growing demand for creative and engaging hands-on activities.
Craft Kits
Hobby and DIY kits like candle-making, soap kits, and embroidery sets have surged in popularity, especially among Millennials and Gen Z seeking creative outlets.
The demand for these hands-on activities grew significantly during the lockdown, with DIY-related YouTube videos seeing a 135% increase in views.
This trend continues to thrive, offering sellers a chance to earn between $4,000 and $20,000 monthly by catering to this engaged audience.
To maximize sales, launch your products on Shopify and expand reach by cross-selling on platforms like Etsy and offering kits that inspire creativity and relaxation, tapping into a growing market eager for meaningful, hands-on experiences.
Garden Kits
Urban gardening is gaining momentum, fueling demand for kits like microgreens, bonsai, and balcony gardens that allow city dwellers to grow fresh plants at home.
This trend appeals to those seeking sustainable, hands-on hobbies that connect them with nature despite limited space.
Sellers in this niche can expect to earn between $2,500 and $15,000 per month by offering convenient, easy-to-use gardening kits. Google searches for “home garden kits” have doubled from 2020 to 2024, highlighting rising interest.
To attract customers, create educational content that boosts SEO and drives YouTube traffic, helping gardeners learn and engage with your products while growing your online presence.
8. Digital Products (Low Overhead)
Digital products are good products to sell on Shopify due to their high profit margins and low overhead, making them ideal for entrepreneurs seeking scalable online sales.
eBooks And Templates
Digital products such as budget planners, fitness trackers, and CV templates are highly sought after by individuals looking to generate passive income or improve their productivity.
These instantly deliverable items require no physical inventory or shipping, making them ideal for entrepreneurs seeking low-overhead business models.
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Depending on your marketing strategy, stores selling digital downloads can earn between $3,000 and $50,000 monthly. Digital downloads are among Shopify’s top-margin products, offering excellent profitability.
To get started, design your products using tools like Canva and sell them easily through the Shopify Digital Downloads app, allowing customers to purchase and access your creations instantly for a seamless shopping experience.
Online Courses And Printables
The lifelong learning culture is driving demand for digital educational products like language learning sheets, parenting guides, and online art classes.
These tools provide accessible, adaptable methods for anyone to learn new information and abilities at their own speed.
Sellers in this scalable niche can generate impressive incomes ranging from $5,000 to over $100,000 per month, depending on marketing and course quality. In 2025, the global eLearning industry is expected to reach $374.3 billion, indicating enormous development potential.
To launch your offerings, use platforms like Thinkific or Podia integrated with Shopify, providing a seamless experience for both creators and learners while expanding your reach effectively.
How To Choose The Right Product For Shopify
Choosing the right product for your Shopify store is the foundation of eCommerce success. The right choice ensures profitability, attracts loyal customers, and supports long-term business growth.
1. Market Demand
Choosing a product with proven market demand is essential for long-term Shopify success. Start by researching search trends using tools like Google Trends, Shopify’s trending products list, and social media hashtags.
Look for products that show consistent or growing interest rather than short-lived fads. Check competitors’ sales to gauge popularity and read customer reviews to identify unmet needs.
A high-demand product increases your chances of steady sales and repeat customers. However, ensure the market isn’t oversaturated—standing out in a crowded space requires strong branding, unique product features, or better customer service than existing competitors.
2. Profit Margin
Profit margin determines whether your Shopify store becomes a hobby or a thriving business. When calculating, factor in product cost, shipping, packaging, transaction fees, and advertising expenses.
A good target is at least a 30–50% margin to allow for marketing flexibility and sustainable growth. Selling low-margin products can work if sales volume is high, but it’s risky without consistent traffic.
Digital products and lightweight physical items often provide higher margins due to lower overhead. Remember, a higher profit margin gives you more room to offer discounts, invest in advertising, and expand your product line without sacrificing profitability.
3. Target Audience
Defining your target audience ensures your marketing speaks directly to potential buyers. Understand their demographics (age, location, income), psychographics (interests, values, lifestyle), and buying habits.
Use market research tools, surveys, and competitor analysis to learn what motivates them to purchase.
Your campaigns will be more individualized and successful if you target a more targeted audience. For example, selling eco-friendly yoga mats could target environmentally conscious fitness enthusiasts aged 25–40.
Tailoring product descriptions, ads, and social media content to your audience increases conversions, customer loyalty, and word-of-mouth marketing, giving your Shopify store a competitive advantage in your niche.
4. Scalability
Choose products with potential for growth so your Shopify store can expand without constant reinvention. Scalable products allow you to add variations, bundles, or complementary items easily.
For example, starting with phone cases could expand into chargers, screen protectors, and other accessories. Digital products, subscription boxes, and customizable goods also offer excellent scalability because they can be updated or diversified with minimal cost.
Launching additional related products is simpler than beginning from scratch with a completely separate product, which is why scalability is essential.
A scalable product line keeps existing customers engaged and encourages repeat purchases, helping your store grow steadily over time.
5. Uniqueness
In a competitive eCommerce world, selling unique products can be the key to standing out. This doesn’t always mean inventing something entirely new—it could be improving an existing product, offering exclusive designs, or creatively bundling items.
Unique products are more complex for competitors to copy and easier to market through storytelling. They can also justify higher pricing since shoppers perceive them as special or hard to find elsewhere.
Look for opportunities to personalize, customize, or create a niche-specific twist on popular items. Uniqueness attracts attention, builds brand loyalty, and increases the likelihood of word-of-mouth referrals for your Shopify store.
Conclusion
Identifying good products to sell on Shopify is essential for meeting market demand and achieving long-term business growth in a competitive environment.
From health and wellness to tech gadgets, each niche offers unique opportunities to meet customer demand and generate substantial profits.
By understanding trends, focusing on quality, and leveraging effective marketing strategies, sellers can maximize their store’s potential.
Whether you prefer physical items or digital products, Shopify’s versatile platform makes it easy to start, grow, and scale your business in today’s competitive market.
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JeannetteZ
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