Top Reasons Why Every eCommerce Site Needs A Blog
Demand Metric produced a number of amazing numbers, such as the one seen above, to showcase the impact of blogging and content marketing. The stats don't lie when it comes to how useful a blog can be for your eCommerce store:
- Content marketing produces almost three times more leads per dollar invested than conventional marketing.
- After reading about a product, 60% of individuals seek it out.
- Custom content is “helpful” to 90% of consumers.
- After reading personalized content, 82 percent of consumers feel better about a business, and 78 percent say they build a bond with it.
If you were doubtful before, here is proof that blogs aren't only for foodies and twenty-something travellers. In fact, failing to use content marketing tools like blogs entered our list of the worst eCommerce issues. So, how does it function? Blogs aren't this fantastical land where if you write it, people will come.
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When you break it down piece by piece, it's really fairly rational. That is precisely what this post does… The following are the top reasons why every eCommerce site needs a blog. At its most basic level, blogs allow you to populate your website with SEO-friendly keywords.
A well-written blog article may help you snag stray customers with inquiries you know the solutions to. Furthermore, blogs get more SEO-friendly with time. The graph below, created by Tomasz Tunguz, shows the compounding returns in page visits over time.
The theory is that the longer you write your blog, the more new people you attract, who return to read older pieces, which improves their SEO benefits, which attracts more new people, and so on. That's reason enough to create or update your site's blog as soon as possible.
A detailed guide to launching a successful blog may be found at FirstSiteGuide. Anyone with even a day's experience in retail understands that buyers have inquiries before they purchase, and the scientific research above proves it. While physical businesses have the benefit of sales associates, eCommerce sites are forced to anticipate and respond to client queries before they arrive.
This is when reviews, shopping tips, and comparison tables from blogs come in help. These blog entries do a lot more than simply assist your own consumers to get closer to making a purchase; they also draw clients from other eCommerce sites that didn't have the answers.
Blogs are one of the most effective ways to raise brand awareness and “get your name out there.” An interesting or useful blog post will stay with the reader, and that impression will pay off the next time they purchase online and remember your website.
Some high-quality blog entries have such an impression on readers that they share it on social media. That's not just free advertising to a new audience, but also social evidence and a vote of confidence from someone who knows the new possibility.
What a way to make a first impression. People think kindly of and form connections with businesses that offer personalized content, according to the statistics above. This is because blogs bring the brand to life. Your eCommerce site's mouthpiece is its blog.
You're no more a faceless merchant from who knows where; you now have your own personality, style, tone of voice, and sense of humour. Customers like the ability to converse with you via blogs.
Regularly producing blog posts on your sector portrays you as an expert on that issue, which is especially important for niche industries (as long as your articles are accurate). If you adequately answer someone's inquiry once, chances are they'll come to your site the next time they have a similar issue.
Let's imagine you're a hardware shop and you want to provide a tutorial on how to construct a birdhouse. An amateur craftsperson appreciates it so much that they look to your site for ideas or inspiration whenever they start a new project. What about supplies?
Where do you believe they'll go? Simply having a blog allows you to collaborate with other businesses. The first of our 13 Essential Link Building Techniques for 2017 is article exchanges/guest blogging, which is one of the most successful link-building methods.
Internal SEO will only go so far; eventually, you'll need to break out and get your name on sites all across the internet. Guest blogging is a tried-and-true approach for doing this, based on the age-old business philosophy of “You scratch my back, I'll scratch yours.”
Finally, don't forget about the basic aim of blogs: communication. Blogs are, at their heart, a vehicle to communicate information, thoughts, and ideas; in the case of eCommerce, this also includes spreading the word about items and special offers. B
logs are most effective when they highlight new or lesser-known items and create excitement around promotional activities. You don't even need to include the news item in the article; a simple advertising or modal pop-up window would be enough to alert the viewer.
1. Consumers Of All Types Are Looking For Answers, And You Have Them
What is one of the primary reasons for the existence of content? We need to look at why the search exists for an explanation. “Today's searchers seek to solve issues, achieve tasks, and ‘do' something,” says Ryan Jones, a writer for Search Engine Journal. In other words, everyone, even the individuals you want to sell your goods to, is seeking solutions.
It's huge if you can provide the answers they're looking for via blogging. It's larger if you do it well, without selling, with attention to detail and quality. That instills trust in your brand, as well as the products you offer.
More trust equals more confidence. Customers that have higher trust are more likely to make a purchase. For eCommerce firms, my team has generated hundreds of content items such as blogs.
They've seen benefits from those blogs, including more targeted traffic and qualified leads. Sales are inevitable over time as blogs nurture leads, and it all begins with offering answers to your audience's inquiries. You'll truly get someplace if you blog about them.
2. Blogging Increases Traffic To Your Website
Do you want more people to visit your eCommerce site? It's time to become serious about blogging. According to HubSpot, websites with blogs get 434 percent more indexed pages than those without blogs.
Furthermore, the more pages you have indexed with search engines such as Google, the more likely you are to appear in search engine results.
Every time you post a keyword-optimized blog, you're putting yourself in front of a possible buyer looking for that term. Whether that traffic converts into readers, prospects, or purchases depends on the nurturing material you give over time.
3. eCommerce Blogging Has Proven Results
Do you want proof that blogging is beneficial to eCommerce? Consider Shopify, a company that offers its eCommerce platform to hundreds of thousands of small business owners all over the world. According to Wishpond, Shopify has increased their number of paying clients by 55 percent only via their blogging approach.
Oh, and their income is above $389 million. They achieve this by focusing their blogs on extremely lucrative keywords that their target audience is actively looking for. According to KWFinder, they presently rank #1 for “dropshipping,” a term with significant value and monthly search traffic.
What is Shopify's position for keywords like this? It all comes down to their content marketing and blogging. Each blog, like bricks piling up to form an impregnable wall, establishes its authority with Google and consumers. Without a doubt, Shopify is a major cause for all eCommerce businesses to celebrate content production.
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4. People Read Blogs Before Making Purchases
Another benefit of blogs is that they have proven more useful in assisting customers in making purchasing choices. According to a Dynata (previously known as Research Now) poll of 1,000 UK consumers conducted in 2014:
- 84% of consumers purchased things based on how they were portrayed in blogs.
- Every month, 1 in 4 people buy something based on blog material they read.
- 46% indicated they use blogs to undertake preliminary product research.
5. eCommerce Blogging Increases Brand Trust
Blogging is by far the most popular way to create a brand. Indeed, one of the significant results from CMI's 2019 B2C research was that content/blogging is one of the most important strategies for most marketers to develop customer loyalty (81 percent indicated it's top-of-mind).
Another 56% want to increase their content development costs in 2019, which is the most popular spending category. Driving visitors to your content is important, but “offering people reasons to come back” is how you achieve long-term success, according to the research. Blogging allows you to establish that loyalty over time while also increasing brand visibility.
6. Blogging ROI Isn't a One-Time Deal
Blogging is an investment that pays off in the long run. You don't write a blog and expect to receive everything back in one day, one week, one month, or even one year. That blog you published, the one you spent hours researching, planning, writing, and marketing, has life once it goes live.
For example, you may get 50 unique views, a few new subscribers, and a strong lead today. That blog will stay working behind the scenes for another week as people share it, discover it by searching Google, or read it after clicking a link in your email.
If your blog is very excellent, it will rise in the search engine ranks and get traffic, and people will keep finding it. That could go on for years if it's a really, very fantastic blog.
The time and effort you invest into blogging will almost certainly come back to you in the form of a boomerang effect. For your eCommerce company, blogs are an excellent method to develop trust, boost traffic, and nurture leads in a passive manner. Who wouldn't desire a steady stream of income like that?
It Is Preferable To Begin Blogging As Soon As Possible
Blogging is an activity that will assist any eCommerce business in the long run. It's one of the most effective strategies to increase traffic to your website, increase your clout, and generate a dedicated client base.
However, blogging does not discriminate between men and women. The longer you wait to see results, the longer you'll have to wait. That is why now is the best moment to join the blogging craze.
It should come as no surprise that most eCommerce systems have included out-of-the-box blogging capabilities in recent years. However, how many company owners are making the most of this precious area to enhance their eCommerce websites? We feel there is just one solution most of the time — not enough.
Of fact, for most organizations, blogging is a cost-effective content marketing technique. They contribute to the visibility of essential brand values, voice, and personality while also contributing to SEO performance.
They may, however, provide so much more with a little hard effort and attention. If you want to utilize blogging as a marketing tool, you won't be able to jump in and out of it. To make it work, assign duty to a single person or allocate a portion of your money to hiring an expert content marketer.
It must be mentioned, however, that the benefits of the beginning, expanding, and maintaining your shop blog will well surpass the time and effort required. If you nurture your content marketing, you'll notice a rise in site visitors, engagement, and income. That's all there is to it. If you're still not convinced, here's a breakdown of the advantages:
1. It Helps In The Ranking Of Your Website For Relevant Keywords
Blogging has a number of SEO advantages for eCommerce sites, including helping your site rank for search phrases that are most relevant to your items and so generating the most income. Typically, a content marketing team would do keyword research using a variety of techniques to discover the most profitable keywords to target.
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Because headline content like “which coat should I purchase this winter?” is often not suitable for product pages, a blog allows you to additionally answer key questions for your consumers or future customers.
Creating a blog post with a keyword-friendly title and relevant and useful material provides you a significant edge in terms of better ranks, which will grab readers who are putting their inquiries straight into Google's search engine.
2. You Have The Ability To Create As Much Material As You Need
Google loves frequently updated material, and it often uses the number of posts and pages on a website as a ranking indication when deciding your site's visibility. As a method to assist raise your rankings, a blog gives you the space to write as much relevant material as you can handle.
Although blogging gives you more flexibility than product or category sites, it's crucial to avoid spamming your viewers or the search engine by over-posting in order to manipulate your results. One or two well-written, relevant, entertaining, and well-optimized pieces each week should be enough to notice significant progress.
3. Inspire Your Consumers To Become Committed And Involved Members Of Your Online Community
You will rapidly establish a devoted online audience that you can use to your advantage if you decide to produce frequent material that is entertaining and relevant to your users, encouraging them to participate with articles in the comments or by sharing on social media.
Responding to blog-related comments, emails, or tweets on a regular basis can keep the dialogue going and encourage readers to come back for more fantastic material. This also allows you a second chance to react promptly and effectively to any broad concerns your community or clients may be facing, or to make any corporate announcements.
4. Assist In The Creation Of Internal And External Links
Blogs also enable you to improve your SEO by allowing you to create internal and external links from and within your website. Natural link development is still one of the most efficient approaches for increasing exposure while being one of the most overlooked SEO tactics.
Spending effort building links to higher-ranked non-competitor websites and connecting back to items on your own site can improve your page and site authority, allowing you to improve your Google rating while also advertising your products on site.
5. Demonstrates Industry Knowledge
Consumers in the digital era are looking for more than just a convenient online purchasing experience. Users want to see what goes on behind your company's doors, see how the manufacturing process works, and receive the company's take on current trends and styles in order to build confidence and credibility.
They also like reading frequent industry news and updates, as well as any charity work or special events your company may be participating in. Having a blog lets you create compelling, shareable material, such as how-tos, news, and interviews with your staff, establishing you as an authoritative figure.
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6. The Most Cost-Effective Method Of eCommerce Promotion
Even if your marketing budget is substantial, why waste it if you don't have to? Businesses may use blogs to create compelling material that can be shared on social media, resulting in a steady stream of visitors to their website for very little money.
Furthermore, you don't necessarily need to develop a steady stream of fresh material; you can typically get away with changing, refining, and updating existing content since Google finds it just as enticing. Furthermore, content may remain relevant for longer than a season, attracting fresh people to the site without you needing to do anything once you press publish.
7. It Makes It Simple To Market Your Items
A blog enables an eCommerce shop to promote new, featured, and top-selling items, as well as those that need a “boost” due to a drop in sales, in addition to providing internal links for SEO.
The finest content marketers will cleverly include items within educational and helpful pieces, directing customers to things that need to be promoted. Because this is one of the most intricate means of advertising your items, it's critical that the marketer who writes the blog has the necessary expertise and know-how.
I trust you enjoyed this article on the Top Reasons Why Every eCommerce Site Needs A Blog. Would you please stay tuned for more articles to come? Take care!
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