What Is IGTV And How To Use It?

What Is IGTV And How To Use It


What Is IGTV And How To Use It?


What Is IGTV And How To Use It

Have you heard of what is IGTV yet? You might have seen it already but haven’t explored it. On June 21, 2018, Instagram launched a product called – IGTV (Instagram). Another announcement during the same time is that Instagram crossed one billion users. Instagram TV or IGTV is opening up better options for influencers.

With this new product in the market, influencers can promote and interact with followers in more ways. IGTV brings long-form, vertical videos from all Instagram users to a single hub. The videos on IGTV are easy to view and share. The IGTV is also available through the dedicated button in the Instagram App. In this article, we explain what IGTV is and how to use it.


What is IGTV?

Before we explore IGTV, let’s make a quick recap about the other IG products in the market. Similar to Facebook, Instagram has a mobile application that enables users to upload and share photos and videos on the web. Users can also upload Instagram stories and upload from their phone to a specific Instagram story.

You can share stories within a post and make them public to all your followers. Users can also share pictures in direct messages to their followers. The other functions of Instagram include building a profile, tagging people in your photo and editing the comments.

IGTV is an ad-supported long-form video service on Instagram. It is built for video creators. There are no fees or charges required for YouTube-style uploads. It is a way to make money off Instagram. This is a new platform in the world of social media. These users will have to upload their videos before September 21, 2018.

As of June 21, 2018, there are 90 million IGTV users. It will make it easy for users to be more creative. It also attracts new creators with new videos. These videos will be automatically uploaded in the IGTV tab. It is easy to post videos vertically as it is still limited to 15 minutes in length. There is no limit in length for other videos as Instagram allows video length to up to one hour.

IGTV is a new long-form video service from Instagram. It is designed especially for the mobile-first generation and those who love to share and consume videos on Instagram. They share videos more often, and videos look longer than 10 seconds. Instagram hasn’t provided any control for the users to know how to use the IGTV.

They are integrating the videos from Instagram into the IGTV. The content will also be free for users who have fewer followers. IGTV supports 2k and 1080p resolution videos. If you are an influencer or a creator on Instagram, then IGTV is one of the best features that you can have in your product. It will bring you more followers to your channel or handle. You can create as many pages as you want. IGTV will only promote what you are sharing.


How Does IGTV Work?


How Does IGTV Work?

To have an idea about what IGTV is, you should know how people share content now. Instagram is a great place for people to share their views. People sharing their opinions, experiences, and how someone else did something in the day is very common now.

With the new IGTV, people can enjoy watching videos from Instagram themselves. People can experience IGTV directly from the app. As mentioned above, people can experience IGTV directly from the app.

For example, when you need to download videos from Instagram to watch later. If you don’t want to download the video, you can use the full-screen video on the Instagram app. If you don’t have an Instagram account, you can watch the content on the web.

You need to be at least a minimum of 16 years old to create videos on IGTV. You can choose from the following layout:

  • As per your liking, you can upload more than one video per post.
  • You can upload in vertical and horizontal mode.
  • You can also take up to 60 seconds to upload a video.
  • The videos can be in MP4 format, but it doesn’t matter.
  • What is important is the vertical orientation.
  • To view the content from the new IGTV app, you need to have it running in the top left corner.
  • You can also upload pictures and videos from your Instagram account.
  • You can follow the videos of your friends.

In IGTV, users need to post short videos and subscribe to the page. You will get full control over the privacy settings as you can easily select where to send your videos. If you are an influencer and want to promote your video, go to IGTV and upload your content. It works very well on iPhone, Android, and other smart devices.

Users will get a notification to watch your videos. Just tap on it, and you can view all your videos from there. There is no limit on how many videos you can upload. You can share your videos on your Instagram Stories.

The Instagram format is vertical. IGTV allows users to create up to 10-minute videos. The videos can be self-recorded and then shared. IGTV is in keeping the essence of Instagram.

Since the launch of IGTV, the app has received many positive comments from influencers and viewers. For IGTV, it does not require a smartphone to use. It is available on Android and iOS. What is interesting about IGTV is that you can watch the videos using your TV. With the help of the app, you can even browse your Facebook feed while watching videos. You can watch all the videos from the top videos or browse the news feed.


Features Of IGTV


Features Of IGTV

Instagram says, “Instagram is always looking to help people see more of the world, and IGTV is a new platform for the world to see exactly what people are watching.” Here are the features of Instagram that you need to know:

  • The most relevant content from people you’re following.
  • Brands and creators you love.
  • The ability to create a show for a few minutes or a day.
  • The ability to watch your favourite creators and discover new ones.

Many popular YouTubers like Lele Pons, Gigi Gorgeous, Sonia Kashuk. Fashion-lovers and influencers are very active on IGTV. On the official Instagram page of IGTV, the creator will come with a welcome box that allows you to view their videos on an explainer about how to use it.

Instagram users can upload videos in the normal posts or upload the videos on IGTV. You need to be a verified Instagram user with more than 10,000 followers to upload videos on IGTV. You can upload videos of up to an hour in length on IGTV. The new feature will help the influencer to engage their audience more and upload full-length videos.

  • You can upload videos in portrait or landscape mode.
  • You can also share the videos with the hashtag #IGTV.
  • You can even share a video from Instagram directly to IGTV.
  • You can share the videos with hashtag #IGTV on Instagram.
  • You can make a playlist on IGTV.
  • You can make different playlists to meet up with your followers at different places.

These videos are shown in a vertical view. It also provides the option to swipe through the feed. The video is also likely to keep going back and forth and also keep scrolling up or down. IGTV is the world's first and unique vertical video app. With this new feature, people can enjoy the creativity of the influencers. An influencer can upload a 10-15 minute video and make it as long as they want it to be. So, don’t expect something below 10-15 minutes.

The videos are full screen and fit in the same size as regular Instagram pictures. The page is also optimized for the IGTV app and works on mobile, desktop and laptop. The highlighted feature of the IGTV is that it is built for both the iPhone and Android. All the viewers and followers can see the content. You can also edit and add text.


Creating IGTV

Creating IGTV

You can easily make long-form videos on your smartphone. Just start recording a new video by pressing the record button. Once you are done recording the video, just hit publish or save. IGTV’s library of videos will automatically play. If you would like to slow down or shorten a video, you can do that as well.

You can even use Instagram story or Boomerang if you like. Once a video has been uploaded to IGTV, you can share it with all your followers. All the videos that you share will be displayed vertically on your Instagram page. This feature is going to make the timeline much more interactive. So far, Instagram seems to be catching up with Facebook’s solution for the social media platform.

An Instagram user can now upload videos for up to 60 minutes. The videos are not restricted to square videos or vertical videos. IGTV videos can be in a vertical format or a horizontal format. Once the video is uploaded, it will be available in the dashboard under the IGTV section. By default, IGTV will open to the videos from a user’s profile.

The videos can also be shared with Instagram stories. The user will have the option to either upload the video as a vertical video or as a horizontal video. In the post, the user can share the name and direct message to the video creator. They can also like the video and share it with their followers. When a person opens the IGTV section, they will be taken to a full screen, vertical view of the video.


Uploading IGTV


Uploading IGTV

You can upload your videos on IGTV from your phone or your laptop. The upload time for the videos varies from 15 seconds to one minute long. You can create a new channel or profile on IGTV, and you can upload your videos. Your videos can be customized to a particular layout with the standard header, profile, and text box.

You can display the followers, interactions, and your most-viewed videos in your profile channel and share your content with other influencers. Once you have uploaded your videos, the next step is to create an IGTV profile. Here, you can display your most-viewed videos and also share some of your personal photos and videos.

IGTV allows to upload videos and upload it directly on the app or web-based application. You need to be a user of Instagram to be able to create a new IGTV video. You can easily create a video in no time by following these steps:

  • Click on the camera icon.
  • If you haven’t added your profile photo yet, you have to do that first.
  • Select your profile photo.
  • Select your screen location, time and other options you want to create a video.
  • Click on the ‘Play button.
  • You can upload any video you want in the IGTV section and watch it.
  • You can also share your videos on Instagram, Facebook, Twitter and YouTube.

Since the beginning of 2018, Instagram users have been uploading short videos. However, that can be a hassle. Thankfully, Instagram has sorted out the problems. Now, you can upload videos up to one hour and 30 minutes long. IGTV is giving influencers a new channel to create videos.

Users can upload videos with vertical display or horizontal. This gives influencers a chance to promote their videos in more than one space. Since the time Instagram launched, they have updated the platform in different ways. In 2018, they launched many features for the users. At the same time, they also announced a new product. The new product is called “IGTV.” It has a lot of opportunities to promote your videos.


Promoting IGTV


Promoting IGTV

If you are an influencer, you can create a channel on IGTV. Create your channel by selecting the page, username, and profile image to represent your IGTV profile. You can share links to your posts and stories. You can also invite people to subscribe to your page and start seeing your videos right away.

You can connect your Instagram account to your IGTV profile and show off your content. If you have a profile for your business or brand, you can connect it to IGTV as well. How do you connect your Instagram account to your Instagram TV channel? Signing in to your Instagram app should work without any issue. Once you have signed in, you can click the IGTV icon on the top-right of your Instagram app and sign in.

A video on Instagram with IGTV will automatically show on the new product (its main screen). IGTV is only viewable by those with the IGTV app installed on their smartphones. Users can click on the camera button and tap on the new interface (this is the new video app running in the background).

At the top, they will see all videos in the feed and all videos in the search section, and from then on, the user can access any video from other IGTV users. You can also watch videos by tapping on the heart symbol (like a comment).

And the viewer can share it with their Instagram Stories or any IG profile. These IGTV videos are limited to 60 seconds. You can watch up to 10 videos at a time. Some ads are appearing.

Instagram announced that it would be available for the user who is a regular Instagram user. Now, they can go to the menu and press the “IGTV” option to see and launch the IGTV app.

If you are an influencer, you are eligible to promote all of your IGTV posts on Instagram. This is a great way to promote and reach out to your followers. While there are several other social media platforms like Twitter and YouTube, you can easily promote them without uploading the videos on IGTV.


Sharing IGTV


Sharing IGTV

If you are a creator, you are required to have a Direct-Messaging button. This link can be found on your profile tab. Follow the link and fill in the form. After filling in the form, you will receive a Direct-Messaging badge in your profile.

Select your name & profile picture, and it will be displayed on top of your feed. The viewers, as well as creators, most love this button. To share a video on Instagram is very simple. Select the video and after clicking on the arrow, select the share icon.

You can share the video directly to your Instagram story, newsfeed or direct messaging. By doing this, you can choose to share the video on Instagram or your favourite social media site. As a video creator, IGTV is the best way to reach out to more people.

Sharing videos on your Instagram Story or Facebook is easy. You can post IGTV video links to your stories with just one tap. You will see a link at the bottom of the story feed for that video.

You will also see the additional IGTV post button on stories so that you can share more videos from your YouTube channel. You can use the IGTV share button and the new long-form vertical video to post IGTV on Facebook.


Benefits Of Using IGTV

The key benefit of using IGTV is that it gives access to more audiences with more traffic. According to new data from Instagram, 20 million users have already started using IGTV over the last couple of months. If you are an Instagram influencer and have more followers than other people, you can be famous through IGTV.

All you need to do is to create videos on the existing vertical space of the app. This will give you more traffic and viewers. The video is shown vertically on a vertical screen which is the best option for such videos.

Instagram ads are among the best-selling Instagram channels and posts. So, if you have a large following, you can use a feature called Post CTA for sharing sponsored IGTV videos. Using this feature, you can promote a product or brand through the vertical video.

Well, with the new IGTV coming in, Instagram users can easily upload more videos. They can share longer videos on the platform. IGTV also allows you to use different uploads so that you can record a video of more than 10 minutes. Plus, with IGTV, you can post the videos within 15 seconds of you creating the video.

To sum up, IGTV brings more flexibility and more options for users. This new platform allows users to go further with their videos. It brings better views to the videos as compared to the video.

In addition to that, more than just celebrities can have their own channels. IGTV is free to use, and you can create an account within seconds. You can follow other users and see their videos or watch the trending videos and use the search bar. You can easily watch videos or post them.


Reasons To Use IGTV

Let’s take a closer look at the three most important reasons to use IGTV.

The IGTV for influencers. This is one of the most important reasons as the influencers can interact with the audience on the platform. A platform for creators. This makes IGTV a space to showcase talents on Instagram. Social media channels are on the rise.

Right now, a new generation of people is using their smartphones. They can watch short videos. There are a lot of competitors in the market. What makes IGTV different from the other social media platforms is its unique content. Videos play on the top of the Instagram app. They display the videos on the top of the app with a dot in the middle. This is the way to watch the videos.



Instagram has given us all the social media freedom. It gave us all the variety and flexibility in pictures, video, text, videos, and more. Instagram provides a great opportunity to showcase our talents as an influencer. Instagram will bring a change in the way we share with others.

Instagram is designed to provide users with a great way to highlight their talents. The Instagram app with the new features will further increase engagement levels. And hence you must get on this bandwagon and start using the same for your business or brand.

I trust you enjoyed this article about What Is IGTV And How To Use It. Would you please stay tuned for more articles to come? Take care!


Your Opinion Is Important To Me

Thoughts? Ideas? Questions? I would love to hear from you. Please leave me your questions, experiences, remarks, and/or suggestions about What Is IGTV And How To Use It in the comments below. You can also contact me by email at Jeannette@WorkFromAnywhereInTheWorld.com.


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