Best-Selling Digital Products On Etsy In 2025

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Best-Selling Digital Products On Etsy

If you’re looking to start or grow your online business, knowing the best-selling digital products on Etsy is essential. Etsy has become a top marketplace for unique digital downloads that attract millions of buyers worldwide.

From planners to templates and art, digital products offer endless opportunities for creativity and profit. This blog post will explore the most popular and profitable digital products that can boost your Etsy sales today.

The Ultimate List Of Best-Selling Digital Products On Etsy

Are you looking to launch or expand your Etsy store? Discover the ultimate list of best-selling digital products that bring consistent sales and passive income!

1. Printable & Digital Planners

Printable and digital planners are among Etsy’s most consistent best-sellers. Printable planners receive around 2.2 million monthly views, with nearly 50,000 favourites, and typically sell for $4.93.

Digital planners do even better, attracting 5.8 million monthly views and 162,737 favourites, averaging around $6.97 each. These products appeal to productivity-focused customers and are endlessly reusable.

Popular themes include wellness tracking, ADHD-friendly formats, minimalistic styles, and undated layouts. Sellers succeed by offering evergreen designs beyond typical New Year resolutions.

Many use tools like Canva or GoodNotes to create customizable, editable planners that buyers can use digitally or print at home.

2. Budget Templates & Excel Planners

Budget templates and Excel planners are thriving on Etsy, attracting approximately 3 million monthly views and 54,000+ favourites, with an average price of $5.36.

Budget templates and Excel planners rank among the best-selling digital products on Etsy, thanks to their practicality and broad appeal.

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Because personal finance is a universal need, these templates appeal to a broad audience. Creators who add clean designs and offer easy-to-understand instructions tend to generate repeat buyers.

Sellers often bundle multiple sheets together, boosting their perceived value. Using Excel and Google Sheets, creators can efficiently deliver fully functional and customizable financial tools.

3. Social Media & Instagram Templates

Social media and Instagram templates receive around 696,000 monthly views and 29,000 favourites, with a higher average price point of $12.42.

Digital marketers, influencers, and small company owners who want to improve their online visibility particularly like these.

Sellers often use Canva to design drag-and-drop templates for Reels, carousels, story highlights, and branding kits. The most successful templates come with clean, modern aesthetics and cohesive colour schemes.

Since social platforms constantly evolve, trendy and seasonal templates often see spikes in sales. Offering sets tailored to niches like beauty, coaching, or wellness can help sellers stand out and attract loyal buyers.

4. Website Templates & Themes

Website templates and themes are high-ticket digital products, with an average price of $44.50 and steady interest from Etsy buyers.

These templates are beautiful to solopreneurs, bloggers, coaches, and creatives who need affordable yet stylish websites. Platforms like Shopify, Squarespace, and Showit are commonly supported.

Designers who provide simple installation instructions and mobile-optimized templates gain trust and positive reviews. Because website building can be intimidating, offering customer support or setup guides is a valuable bonus.

Successful sellers also niche down, offering themes tailored for photographers, e-commerce, or service providers, ensuring a well-targeted and profitable product.

5. E-books & Learning Materials

E-books and learning materials are among the best-selling digital products on Etsy, driven by high demand from homeschoolers and self-improvement enthusiasts. Canva-made e-book templates and lesson kits are especially popular, with some listings reaching 100,000+ sales.

With more parents homeschooling or supplementing education at home, and entrepreneurs craving self-improvement tools, there’s a huge demand.

Products that combine learning with visual appeal—like pastel-themed ABC charts or mindset journals—are highly favoured.

Sellers can grow by offering bundles or updates and marketing through Pinterest and TikTok. E-books require upfront effort but can generate passive income for years.

6. Lightroom Presets & Photo Filters

Lightroom presets and photo filters are a trending category, particularly among aspiring photographers and social media influencers. These products enhance photos with one click, saving time and improving consistency across feeds.

Etsy listings offer aesthetic filters—like vintage, moody, or minimalist tones—that cater to lifestyle bloggers, travellers, and content creators. With strong visuals and before/after mockups, sellers grab attention quickly.

Average prices vary, but bundles often fetch $10–$30. Customers appreciate easy instructions for mobile and desktop Lightroom.

As content creation rises, so does demand for presets that help users maintain a polished online presence without needing advanced editing skills.

7. Clip-art, Fonts, & Graphics

Clip-art, fonts, and graphics are digital staples on Etsy, with thousands of shops offering SVG files, hand-drawn illustrations, brush lettering, and logo elements.

These products are top searches due to their usefulness across crafts, business branding, and DIY projects. Sellers often cater to crafters who use Cricut or Silhouette machines, making custom clip-art and fonts ideal for T-shirts, mugs, and signs.

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Bundling themed sets—such as seasonal icons, wedding illustrations, or retro fonts—adds value. Quality, uniqueness, and licensing clarity set sellers apart.

Creators frequently use Procreate, Illustrator, or Photoshop, and strong presentation (mockups, clear descriptions) drives more conversions.

8. Printable Stationery & Templates

Printable stationery, especially wedding templates, ranks among the best-selling digital products on Etsy due to its customization and affordability.

Products include invitation sets, thank-you cards, recipe cards, menu templates, and gift tags. Wedding-related designs alone generate over 5,000 individual sales on many listings.

Customers love the affordability and instant customization, often using Corjl or Canva templates to edit text and colours. Seasonal themes (Christmas, Valentine’s Day) and minimalist designs tend to perform well.

Sellers who offer matching sets (invitations + RSVP cards) can increase their average order value. Quality typography, floral accents, and professional mockups help listings stand out in this competitive market.

9. AI Prompts & Digital Productivity Dashboards

AI prompts and Notion-based digital dashboards are an emerging and fast-growing niche on Etsy. These products appeal to entrepreneurs, writers, students, and neurodivergent users seeking structured productivity systems.

Examples include ChatGPT prompt packs for bloggers, Notion dashboards for ADHD management, and goal-planning workspaces.

These digital products often command higher prices due to their depth and usefulness. Sellers can set themselves apart with attractive visuals, step-by-step video demos, and clear benefits in descriptions.

This market is expanding rapidly thanks to AI’s rise in daily work. Early adopters in this space can build profitable microbrands around their tools.

10. Patterns & Craft Templates

Patterns and craft templates are consistently among the best-selling digital products on Etsy, appealing to DIY lovers and seasonal crafters alike.

Top categories include sewing patterns, knitting charts, embroidery templates, and crochet instructions. These digital files help customers create beautiful handmade goods, from baby clothes to plush toys and wall hangings.

Many shops attract loyal repeat buyers by offering clear instructions, illustrated guides, and varying skill levels (beginner to advanced).

Seasonal patterns, like Halloween costumes or Christmas stockings, often see spikes in demand. Sellers who offer bundles or themed collections build stronger stores. Providing PDF formats with step-by-step visuals is key to high customer satisfaction.

11. Printable Wall Art

Printable wall art is a highly popular digital product, offering customers affordable ways to decorate their homes instantly. Buyers download and print artwork like quotes, abstract designs, botanical prints, and nursery decor.

This category benefits from trending styles such as minimalist line art, boho aesthetics, and motivational typography. Sellers often create sets or seasonal collections to boost sales. Since buyers do printing, it’s low-risk and highly scalable.

Quality mockups and style-consistent branding help listings stand out. Many successful shops also offer customization options like personalized names or dates to increase value.

12. Digital Stickers

Digital stickers are trendy for use in apps like GoodNotes and Notability, where people decorate digital planners, journals, and scrapbooks.

These colourful, themed packs (seasonal, motivational, cute icons) attract students, professionals, and creatives who want to personalize their digital notes.

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They sell well because they’re easy to design using Procreate or Illustrator, and are low-cost for buyers. Popular themes include productivity icons, self-care reminders, and holiday graphics.

Offering bundles and regularly adding new designs can encourage repeat buyers. Clear instructions for importing files also help customer satisfaction and positive reviews.

13. Printable Party Decorations

Printable party decor is one of the best-selling digital products on Etsy, offering customizable, themed designs that attract budget-conscious and creative event planners.

This includes banners, cupcake toppers, favour tags, photo booth props, and invitations. Customers love the convenience and cost savings of DIY printables, which they can customize at home.

Sellers create themed sets—like unicorn parties, gender reveals, or rustic weddings—that appeal to specific buyer personas. High-quality SVG and PDF files with editing instructions add value.

Successful shops leverage Pinterest marketing to attract traffic. Seasonal spikes around holidays make this a consistently lucrative niche with potential for broad reach.

14. Resume & Cover Letter Templates

Professionally designed resume and cover letter templates attract job seekers looking for easy-to-edit, eye-catching applications. These digital downloads come in formats compatible with Word, Canva, or Google Docs.

Etsy buyers value modern, minimalist, and ATS-friendly layouts that stand out but pass automated screenings. Template bundles often include matching cover letters and thank-you notes, raising perceived value.

Sellers offering customization services or quick-response customer support increase conversions. With the competitive job market, this category sees steady demand year-round, making it an ideal niche for designers who want passive income with occasional client interaction.

15. Music & Sound Effects

Digital music loops, beats, and sound effects are popular for content creators, podcasters, and video producers. Sellers offer royalty-free tracks, jingles, or ambient sounds like nature or white noise.

Buyers appreciate high-quality audio files compatible with editing software. This niche requires some technical skill but can generate recurring revenue with bundle sales and exclusive licenses.

Customizable packs for YouTube intros, meditation tracks, or background music for social media reels are top sellers. Clear licensing terms and previews encourage buyer confidence. As video content explodes, demand for digital audio assets continues to grow.

16. Printable Calendars

Printable calendars remain among the best-selling digital products on Etsy due to their versatility, customization options, and consistent year-round demand.

Customers look for yearly, monthly, or weekly formats, often with added features like habit trackers or motivational quotes. These can be themed (floral, minimalist, kid-friendly) and customized for different years or countries.

Offering editable PDFs or designs compatible with digital planners expands appeal. Bundling with matching planners or to-do lists creates upsell opportunities.

Sellers who provide print-friendly files with clear instructions enjoy better reviews. The evergreen nature of calendars makes this a reliable income source that renews annually.

17. Recipe Cards & Meal Planners

Recipe cards and meal planners help buyers organize their cooking and diet routines. Popular formats include printable recipe binders, weekly meal prep planners, and grocery shopping lists.

Health-focused niches like vegan, keto, or gluten-free meal planners are exceptionally trendy. These digital products appeal to foodies, busy parents, and health enthusiasts looking to simplify meal organization.

Offering editable templates or bundled recipe collections increases value. Creative, easy-to-use layouts with attractive typography enhance customer satisfaction. Marketing through food blogs and Pinterest often drives traffic to these listings.

18. Digital Journals & Habit Trackers

Digital journals and habit trackers are among the best-selling digital products on Etsy, driven by the rising demand for wellness and self-improvement tools.

These downloadable templates often work with apps like GoodNotes and provide structured pages for mood tracking, goal setting, gratitude, and mindfulness exercises.

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Niche themes like anxiety management, self-care, or fitness tracking attract targeted audiences. Users love interactive PDFs with hyperlinks for easy navigation.

Sellers often bundle trackers with planners or meditation guides for higher sales. Bright, calming designs and user-friendly instructions improve customer reviews. This category continues to grow as personal development trends gain popularity.

19. Educational Worksheets & Activities

Worksheets and educational activity sheets are a hit with parents, teachers, and homeschoolers. Popular digital downloads include math exercises, handwriting practice, language arts, and printable games.

Many sellers specialize in early childhood education or special needs learning tools. High-quality designs, colourful graphics, and clear instructions increase appeal.

Bundling multiple subjects or grade levels encourages bigger purchases. With more families homeschooling, this niche has steady, year-round demand.

Marketing on education forums, Facebook groups, and Pinterest can drive consistent traffic. Updating worksheets to align with curriculum changes helps maintain relevancy.

20. Photography Backdrops & Mockups

Photography backdrops and product mockups are among the best-selling digital products on Etsy, especially for creators needing high-quality visuals for branding and marketing.

Sellers create digital files of textured backgrounds, lifestyle scenes, or styled flat lays that buyers can use for branding and marketing.

This niche requires a good eye for aesthetics and high-quality image editing skills. Offering bundles (e.g., seasonal backdrops) and layered Photoshop files increases value.

Buyers appreciate versatile, easy-to-edit mockups that make their products pop on social media or websites. Marketing through Instagram and photography forums works well to attract this professional audience.

Pro Tips From Real Etsy Sellers To Boost Your Digital Product Sales

Curious about what’s flying off the digital shelves on Etsy? Here’s a look at the best-selling digital products that bring real profits.

1. Rachel’s Tip: Invest In Powerful Listing Images

Rachel highlights that your product images are the first impression buyers get — they can truly make or break your listing’s success.

High-quality, clear, and attractive photos that showcase your digital products in use or styled beautifully catch attention immediately.

Using lifestyle mockups, zoomed-in details, and showing versatility helps buyers envision owning your product. This effort boosts clicks, favourites, and ultimately sales.

2. Mak’s Strategy: Use eRank To Stay Ahead Of Trends

Mak swears by eRank, a popular Etsy SEO tool, to monitor keyword trends and competition. By carefully crafting keyword-rich titles, tags, and descriptions, Mak ensures her listings appear in top search results daily.

This approach drives consistent traffic and revenue. She recommends regularly updating your SEO based on seasonal trends and buyer interests to maintain strong visibility and stay ahead of competitors.

3. Gia’s Approach: Niche-Targeting And Consistent Daily Effort

Gia emphasizes the power of niche marketing combined with thorough SEO research. Focusing on a specific niche allows sellers to connect deeply with target customers and rank higher in relevant searches.

She also notes that dedicating just 20 to 60 minutes a day to optimizing listings, creating new products, and engaging with customers can lead to six-figure sales over time. Consistency and focus on your niche pay off.

4. Lena’s Tip: Offer Instant Downloads With Clear Instructions

Lena emphasizes that providing instant downloads with easy-to-follow instructions is key to customer satisfaction. Buyers want immediate access without confusion.

Clear guidance on how to use or print the digital product reduces support questions and negative reviews. This smooth experience encourages positive feedback and repeat purchases.

Make sure your download process is seamless and instructions are visible right after purchase to build trust and boost sales.

5. Nina’s Secret: Bundle Products To Increase Value

Nina’s secret to increasing sales is offering product bundles or collections that provide more value at a discounted price. Bundling encourages buyers to purchase multiple items at once, boosting your average order value.

Customers love feeling like they’re getting a deal, and bundles can solve broader needs in one purchase. Highlight the savings clearly and use compelling visuals to show how the bundle benefits your customers compared to buying items individually.

6. Evan’s Advice: Leverage Social Media To Build Your Brand

Evan recommends actively using social media platforms like Instagram, Pinterest, and TikTok to showcase your digital products creatively. Sharing behind-the-scenes looks, tutorials, and customer testimonials helps build community and trust.

Regular engagement with followers, such as responding to comments and creating interactive stories, drives more traffic to your Etsy shop. Consistent social presence turns casual viewers into loyal customers, increasing your shop’s visibility and overall sales.

Conclusion

Now that you know the best-selling digital products on Etsy, it’s time to put your creativity to work and start designing your own.

Whether you choose planners, templates, or printable art, these digital products offer great potential to grow your shop and income.

Stay consistent, keep up with trends, and watch your Etsy business thrive with these in-demand digital downloads. Good luck on your journey!

I trust you enjoyed this article about the Best-Selling Digital Products On Etsy. Please stay tuned for more articles. Take care!

JeannetteZ

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