How To Set SMART Goals To Grow Your Business

How To Set SMART Goals To Grow Your Business

How To Set SMART Goals To Grow Your Business

How To Set SMART Goals To Grow Your Business

The problem with not having a target in mind is that you can waste your entire life running up and down the field without ever managing to find the back of the net.

Has it ever seemed like your efforts were for naught? After thinking about the past five or ten years, maybe you don't see much of an improvement in your abilities or accomplishments. Perhaps you have difficulty picturing yourself accomplishing your goals over the next few years.


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Many people drift from job to job or constantly feel like they need to be doing something but never get anything done. By following the SMART framework, you can better define your objectives, narrow your focus, maximize your time and resources, and boost your chances of success.

This article will explain how to use SMART goals to reach your goals.

If you were to ask someone, “What Does SMART Mean?”

You can use the SMART acronym to help you set more effective goals.

The idea behind it, known as “Management by Objectives,” is credited to Peter Drucker. For the first time, the term was used by George T. Doran in the November 1981 issue of Management Review. After that, Saint Louis University's Robert S. Rubin wrote an article for the Journal of Occupational and Organizational Psychology discussing the SMART approach. He claimed that the acronym SMART now has a variety of meanings, as illustrated below.

If you want your objectives to be both specific and attainable, they should:

  • Specific (simple, sensible, significant) (simple, sensible, significant).
  • Measurable (meaningful, motivating) (meaningful, motivating).
  • Achievable (agreed, attainable) (agreed, attainable).
  • Relevant (reasonable, realistic and resourced, results-based) (reasonable, realistic resourced, results-based).
  • Limited time or resources, needing to be completed quickly or handled with extreme urgency.

To better reflect the significance of effectiveness and feedback, Professor Rubin suggests revising the current definition of the SMART acronym. Some authors, however, have extended it to cover a broader range of topics; SMARTER, for instance, now also covers Evaluated and Reviewed.

Strategy For Achieving SMART Objectives

In his 2003 book “Attitude Is Everything: If You Want to Succeed Above and Beyond,” businessman, author, and founder of Success Motivation International Paul J. Meyer defines the characteristics of SMART goals. We will expand on his definitions to explore how to create, develop, and achieve your goals:


1. Specific

You won't be able to focus your efforts or feel truly motivated if you don't have a clear and specific goal in mind. Answer the five “W” questions when writing your goal:

In what ways do I wish to improve myself?

The significance of this objective depends on what it will accomplish.

So, who exactly is in the middle of this?

I'm trying to figure out its whereabouts.

What kind of constraints or resources are we talking about here?

Imagine you are a marketing executive who aspires to the position of head of marketing. This is an example of a goal: “I want to advance my career and lead a successful team by acquiring the knowledge and experience required to become head of marketing within my organization.”


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2. Measurable

Setting goals that can be quantified is crucial to keep yourself motivated and on track. Taking stock of where you are on the road to success can help you maintain momentum, meet milestones, and relish the thrill of seeing your efforts bear fruit.

Questions like:

“How will you know when you've reached your goal?”

What is it?

How many are there?

What kind of indicators will there be that it's finished?

If you want to become the head of marketing, you might set a target date of five years from now by which you hope to have completed all the necessary education and work experience.


3. Achievable

The success of your endeavour also depends on how reasonable and doable your objective is. As a result, it should be challenging without being impossible. Setting a realistic target can help you notice untapped avenues of progress and uncover hidden assets.

Answers to the following types of questions can be found in a realistic goal:

  • How do I get where I want to go?
  • How do other limitations, like cost, affect how feasible the goal is?

Consider whether, given your background and credentials, you can reasonably expect to acquire the skills necessary to advance to the marketing director position. Do you, for instance, have enough time to properly complete the required training? Can you get your hands on what you need if it becomes an issue? Have you considered the cost?


Be wary of relying on other people to help you achieve your goals. That “Get that promotion!” sign may or may not be on your door, depending on how many others apply and what the recruiter thinks. However, the responsibility for answering the question, “Get the experience and training that I need to be considered for that promotion,” rests squarely on your shoulders.


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4. Relevant

At this stage, you should check that your objective is personally meaningful and that it complements other goals. We could all use some help getting where we want to go, but we mustn't let anyone else dictate our path. Thus, ensure that your plans propel everyone forward but that you retain individual accountability.

The answers to the following are indicative of a goal's applicability:

  • Is there any value in this to you?
  • Is now a good time?
  • Does this fit in with our current projects and needs?
  • Do you think I'm the right person to accomplish this?
  • Is it relevant to the contemporary economic and social climate?

Perhaps you aspire to lead the marketing department at your company, but now may not be the best time to pursue the education you'll need to get there. If you're applying for the position of head of marketing, how confident are you that you're the right person? What about your partner's aspirations? Would it be harder, for instance, to start a family if you also completed training in your spare time?

5. Time-Bound

Having a specific date in mind gives you something to work toward and keeps you motivated. This element of SMART goal criteria ensures that your day-to-day responsibilities don't get in the way of your progress toward your ultimate objectives.

Questions like these can usually be answered by setting a deadline:

  • When?
  • In six months, what options do I have?
  • In the next six weeks, what options do I have?
  • Where do I go from here?

As we discussed, you might need more education or experience to jump to marketing director. How long do you anticipate it taking to learn these methods? Is there a course of study you need to take to pass a certification test or earn a specific credential? Setting a reasonable deadline for each intermediate step along the path to success is crucial.

Advantages And Disadvantages Of Using SMART Objectives

The SMART method can help you define your objectives more precisely and stay motivated throughout the process. Facilitating their achievement, it prompts the establishment of goals and a deadline for their achievement. Also, SMART goals can be implemented by anyone, anywhere, without the need for any specialized resources or instruction.

The effectiveness of SMART has been diluted or misunderstood due to its many possible interpretations. The lack of adaptability in SMART has led some to argue that it isn't suited for setting long-term objectives, while others have voiced concerns that it could stifle innovative thinking.

Additional Info About SMART Goals

Given the volatility and rapidity of modern life, you may feel compelled to set and achieve ambitious personal and professional objectives. However, you know from personal experience that it's easier said than done.

Thankfully, the more desirable scenario is presented by SMART goals. When compared to the other, more nebulous goals we might often set in life, SMART goals are the smarter, smoother, and surer counterparts; they are less likely to collect dust in the deep recesses of your mind like a forgotten New Year's resolution.

Simply put, what are SMART objectives? This article will delve into the fascinating world of SMART goals and provide a list of effective and actionable SMART goal examples.

Pick the SMART goal example that speaks to you the most, and use it as daily motivation to make positive changes in your life.

What Are SMART Goals And SMART Goal Examples?

What Are SMART Goals And SMART Goal Examples?

Specific, Measurable, Achievable (or Attainable), Realistic (or Relevant), and Time-bound goals are those that are written to adhere to these criteria. When first introduced, the S.M.A.R.T. process was touted as a method for setting management goals and objectives that would actually be achievable. The document had the following format:

  • Choose one area of development and focus on that.
  • Your objectives should be measurable if you want to track your progress toward them, so make sure you can put a number on them.
  • Doable: Detail the who and how of completing the task.
  • Clearly define the outcomes that are realistically attainable with the resources at hand.
  • Time-sensitive: Be specific about when you want to see results by setting a deadline.

Why Use SMART Objectives

Without the SMART framework, they are likely to remain undefined aspirations or empty promises[1]. By using the SMART goal-setting framework, you can analyze your objectives in greater depth. Giving them more tracable, actionable frameworks is much simpler this way.

A SMART goal is a good starting point, but it's not enough on its own. Next steps toward accomplishing your objective must be clearly defined.

So, let's dissect this thing.

Your six “wh-” concrete goals will answer questions about your objectives.

That begs the question: who, exactly, is involved here?

When I ask, “What,” they usually respond with, “What do you hope to achieve?”

The question is where you will accomplish this.

Just when are you hoping to get this done?

Which – what potential roadblocks could you face?

You have to explain why you're acting this way.

Locating each component will help you determine the best course of action. This level of detail is crucial. Second, knowing you've accomplished these things will inspire you to keep going!

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Deadlines. Setting deadlines for your goals helps you stay focused and motivated. Planning backward from the deadline and filling in the details as you go will ensure that you meet your goal on time.

If we're talking about planning, the Make It Happen Handbook is a fantastic resource for doing just that.

Now that you understand the SMART goal-setting framework, I'd like to present you with a list of the top SMART goals we think you should begin working on immediately.

Boost Your Efficiency On The Job

1. Boost Your Efficiency On The Job

As a means to expand my client base, I intend to redesign my company's website by August 15th.

Specifically, by August 15th, I will have redesigned and launched the company website.

Doable: I plan to hire two graphic designers and one web programmer to get the job done.

The goal of having a fully functional website ready for launch will be easily achieved with the help of their expertise and my own. That's why I've decided to devote 5 hours every week to updating my site.

Important: Redesigning my company's website is the first and most fundamental step toward presenting my business to the world in an outstanding light.

Time-sensitive: I have to finish the redesign of my website in three months, which amounts to about 60 hours of work.

2. Save More Money

It is my intention to put away fifteen percent of each paycheck for the next twelve months. To maximize my savings, I plan to put them into X.

I will save fifteen percent of my income, or between two hundred and three hundred dollars a month, for the next twelve months.

Progress can be tracked because 15% of my paycheck will be deposited into a separate savings account at the bank.

Obtainable: Able to be completed by the end of the year. I plan to save 15% of my salary for the remaining X months, at which point I will have roughly X.

Meaningful: If I set aside fifteen percent of my income, I'll have three thousand dollars to invest and grow. In the end, I'd get a financial boost that would help me reach my goal of becoming financially self-sufficient.

Time-limited: By the beginning of next year, I want to have saved 15% more money thanks to my investments in X.


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3. Maintain Financial Discipline

The plan is to set aside $3,000 per month for spending restrictions.

To be more precise, I will set aside $3,000 (a 15% decrease from my current spending) in my budget each month.

Measurable: I will keep a close eye on my spending, recording all my transactions and ensuring I don't exceed my $3000 limit.

My monthly expenses average $2800, so I try to limit myself as much as possible to stay within my budget (if I don't use my credit cards, that is).

Keeping my spending under a $3000 budget will keep me from making impulsive purchases. It will make me more frugal, accountable, and open to the idea of sustainable minimalism.

Time-limited: By the end of this year, you should have formed a healthy routine of successfully sticking to a monthly budget of $3000.

4. Put More Produce On Your Plate

By June 30th, I intend to have consumed X daily fruit and vegetable servings. To achieve this goal, I will shop for groceries once a week, plan my meals for the week ahead of time, and limit my serving size at each meal to one or two servings.

I will increase my intake of fruits and vegetables to at least five servings per day by June 30.

Specifically, I want to go grocery shopping once a week and buy X number of vegetables and fruits so that I can cut them up into daily serving sizes.

Possible: I've done it before, so if I start getting ready for the week's meals on Sunday, I can work toward my goal of making it a daily habit.

To save money in the long run, I plan to eat more fruits and vegetables (at least five servings per day).

Limiting time frame: By the end of June, it is expected that 5 servings of fruits and vegetables will be consumed daily.

Exercise Regularly

5. Exercise Regularly

By July 15th, I intend to have started a routine of working out for at least 20 minutes, three times a week.

Specifically, I will work out for 20 minutes, three times a week, doing low-impact activities.

Indictable: I plan to use a fitness tracker and calendar to keep myself accountable for working out every day for 20 minutes.

Doable: I can realistically plan my workouts for Mondays, Wednesdays, and Fridays. In addition, sticking to 20 minutes will help me build intensity, give me sufficient time to reap the benefits of the cardio, and be short enough to not interfere with my other routine tasks.

Relevant: I can easily maintain a routine of working out for 20 minutes, three times a week, which will give me the amazing benefit of progressing from low-impact to high-intensity workouts.

Objective: By July 15th, I will have worked out for at least 20 minutes, three times a week.

6. Demonstrate Your Affection For Your Partner.

My plan is to be more demonstrative of my affection for my partner.

Specifically, I should show my love for my partner by helping out around the house, preparing a delicious meal, or engaging in deep conversation before retiring for the night.

Possible: I can come up with the three ways to show my love and appreciation for my partner by taking a 20-minute break on Thursday to reflect on the good times we've shared.

That which strengthens and deepens a relationship is love, and showing my partner that I feel that love through words and actions is essential.

Time-limited: I've decided to perform this lovely ritual every week, scheduling it during a 20-minute break on Thursdays.

7. Reconcile With Your Loved Ones

I intend to put in effort to grow and deepen my relationships with my loved ones.

Specifically, every week I will arrange for X number of family outings and vacations.

Measurable: I'll jot down my thoughts in a notebook and enter them into our family calendar so we can see progress over time.

It's feasible to schedule family activities, as we have monthly Taco Tuesdays and movie outings.

These trips will be crucial in strengthening the bonds between my family members and me.

Time-sensitive: By the end of this month, I want to have saved enough money for a deposit on next summer's family vacation.

Get Out More And Enjoy The Outdoors

8. Get Out More And Enjoy The Outdoors

My daily outdoor time aims are set at 30 minutes.

In detail: I will spend 30 minutes a day in the fresh air.

Observable I will jog for 10 minutes every day around my neighborhood and then do something else, like water the plants, stretch, or read.

Goal-oriented: I'll set an alarm to remind me to go outside for X minutes every day.

My goal is to spend 30 minutes outside, which will help me break the habit of spending all my time indoors. In addition, I could improve my health by spending more time outdoors and doing exercise.

In the interest of time, I plan to begin tomorrow and make it a regular practice by the end of the year.

9. Raise Awareness

I intend to read a book every 15 days for a whole year.

I will read one book every 15 days throughout the year, starting with those already in my collection.

Measurable: I plan to read a book in 15 days by devoting 30 minutes a day to the endeavor.

Possible: I could achieve this goal by reading for shorter periods of time in the morning or at night, when doing so would be less likely to conflict with other activities.

Important: Reading every day would help me relax, wake up my senses, broaden my horizons, and expose me to cultures and ideas that I might never encounter on my own.

Until I've read every book in my personal library, I've set a time limit of 15 days to read one book. This means I need to read for 30 minutes every day.

10. Create A Solid Pre-Workout Routine

Objective: By the end of the next six months, I will have incorporated three new, beneficial habits into my morning routine.

Exact: I will make it a regular part of my morning routine to incorporate three new, helpful habits over the course of the next six months.

Measurable: I intend to incorporate these into my morning routine as part of a wonderful, productive morning routine by setting reminders in my productivity app.

Possible: I will think about the progress of my morning routine just before bed, make a plan for the next day, and write down the advantages I've noticed. In this way, I can prepare myself to adhere to my morning ritual each and every day.

Importance: A good morning routine can set the tone for a healthy and successful day. The positive effects of this will permeate every facet of my life, both consciously and subconsciously.

Time-limited: After 6 months, I will reevaluate my progress and pick three new habits to adopt.


Your own SMART goals and aspirations for self-improvement can be anything you want them to be. You need only ensure that you possess the self-control, means, and prerequisites to realize these targets. Did you enjoy our explanation of SMART objectives? Feel free to leave your thoughts in comments below.

I trust you enjoyed this article about How To Set SMART Goals To Grow Your Business. Would you please stay tuned for more articles to come?

Take care!




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