How To Create Infographics
Infographics are tricky to get right. The best ones are helpful and communicate a message in an interesting and visual way. But the line between helpful and overwhelming is thin. Making a good infographic requires you to strike a balance between showing enough information and preventing overwhelm.
Everyone knows that pictures and images are great for capturing the attention of a reader – in fact, oftentimes, a reader will skip through text entirely, on the hunt for enticing pictures alone. As the graphics craze grows, one trending way to represent information (that the audience will actually take the time to read!) is in the form of an infographic.
An infographic is pretty much exactly what it sounds like – a graphic image that contains information that’s relevant to the reader. An infographic is eye-catching and educational, attractive and noticeable. Infographics can be beneficial to anyone in the online world, from business owners to bloggers. There are multiple types of infographics, many advantages to using infographics, and several online tools for creating infographics.
What Is An Infographic?
As the name implies, an infographic consists of large images. In the past, most infographics were created with a simple layout of a couple images. These days, infographic design has taken a new, modern and powerful form. These days, it's all about the typography and the perfect balance of information.
While creating an infographic, you need to keep these tips in mind: Stick to the facts: Is the data easy to understand? Is the data easy to understand? Highlight any insights: Does the information enhance the understanding of the subject? Does the information enhance the understanding of the subject?
Your best infographic is interactive and filled with embedded charts, graphs, and maps. These visual tools allow you to show complex data in a way that is easy to understand, making it easier for the audience to make data-driven decisions. Making your infographic interactive is a critical part of creating the perfect infographic.
And, it’s a skill that is usually more important than the actual information you present in your infographic. Some experts have suggested that creating an infographic is equivalent to journalism and requires the same skills. Many experts who develop infographics do so for clients and media outlets. This allows them to create visually engaging infographics with valuable information.
Designing An Infographic
One of the most crucial parts of an infographic is the visualization. You want to design it so it looks as though you took a few years to assemble a giant set of extremely cool, highly detailed data sets. You need to understand all the different data points you’re looking at and use them in a natural way.
You need to learn the rules of the graphic-design trade and break them when you need to. This makes learning to design an infographic very hard for novices. If you want to learn how to do it, it helps to first learn about how data is represented in graphs, charts and pie charts and then practice them. One of the first ways you can get more familiar with them is by going to several different types of online sites and seeing them for yourself.
In order to create an infographic, you’ll need to know how to code a digital infographic and be familiar with some of the most popular online tools for creating them. If you don’t know how to code, there are several online services and tools that make creating an infographic possible.
Each of these services and tools comes with its own set of features, and each is tailored to a different audience. Visual.ly, a free infographic builder and online community, has over 1,200 infographic templates that allow you to quickly make your own design. There are also free plugins for the Adobe Creative Suite that allow you to use visual effects and captions.
A creative team usually has the best luck with infographics. You may even want to consider finding a graphic designer to do the work. But as a designer, it’s important to have an eye for helping you to create the best infographics. So how do you create an infographic that people want to read and learn from?
Use Data To Tell Your Story – Too often, we see content that is just a rehashed list of facts. But even if you’ve read that particular article a hundred times, it’s still easy to get bored and skip through those boring lists. If your article has something interesting to say, you’ll want to pull the data to support that story.
Types Of Infographics
There are several types of infographics you can create. All involve creating infographics from data. Here are the main ones:
- Data visualizations – Data visualizations show data in an engaging way. You should ask the question, “What does the data mean?” Often, data visualization is related to statistics (e.g. showing average income). The goal is to encourage your audience to think about the information and answer the question.
- Custom visuals – Infographics created as data visualizations are called custom visuals. Custom visuals make use of the data you have collected. They’re designed to convey a message to your audience. They can be related to your work in a way, and you could submit them to publications or websites that are looking for data visualizations.
The most common type of infographic is a graph. Graphs are a great way to visualize data. You can get creative by adding elements such as shading and lines. Infographics for marketing and advertising are two completely different types of infographics. Here’s a discussion on each. If you’re keen to make an infographic to work for your marketing needs, you’ll probably need to produce a number of variations of the same message. By doing this you can make sure your audience gets the message you’re aiming to get across.
The Benefits Of Creating An Infographic
Most people are visual learners. We often can get through the written word faster than we can remember the name of the president or the stock market. Studies show that it takes most people 20 minutes to get through a webpage’s content, but only 8 seconds to remember and retain the name of the document’s author.
That means we are more likely to absorb a graphic’s information when it’s in an infographic format. Overwhelm is one of the biggest risks in creating an infographic. With all those visual elements, a lot can happen before we get to a point where we can clearly understand what we are seeing. With enough patience and care, you can create an infographic that will win you new clients.
By creating an infographic, you can demonstrate a current or future project or publish something that no one would have thought of. For example, there are many great infographics that are great examples of what not to do. Examples of this are the Facebook IPO page, the ‘Top 10 Greatest Estimators' page, and the ‘Americans still use walkmans' article.
For example, we recently created a ‘The coolest gadgets we haven't invented yet' infographic for Buffer. We designed the infographic and wrote the article as part of the plan to make it easier for readers to see, download, and share the infographic. This meant that we didn't include all the infographic's content in the article. This means that you may still be able to find the infographic and its full content.
When you create an infographic you get many benefits that other mediums do not.
- Design – Although you might not see it, every image, line, and phrase on your infographic has been designed specifically for you. You know the specifics like font size, color, etc. But the graphics behind the scene are a work of art in themselves. You get to work on your ideas in a creative and inspiring environment.
- Easy Access – Not everyone is adept at learning graphics and images, but anyone can read or listen to a spoken word. But when you use infographics for your message, it reaches a much larger audience. There is no artistic talent required to create an infographic.
- Rich Data – Many people are afraid of data and want to avoid it.
A Practical Guide To Creating Infographics
Our guide to infographic design is aimed at creating infographics that don’t overwhelm the reader. We suggest a point of view rather than a concrete set of recommendations. For example, instead of offering a formula for creating great infographics, we suggest specific guidelines for success.
Giving away great content for free isn’t enough. We want to increase our earnings by attracting more visitors. At PlanGrid, this means adding more resources to our site to help our customers build projects. Creating custom charts is one way we do this. Chartry is a beautifully designed Python library for creating stunning charts and geospatial data visualizations.
If you want to create a killer infographic, you’re going to have to set some ground rules first. Here’s a few guidelines to get you started. Start with the Data – Your graphic needs to explain and communicate a specific point in the most succinct and compelling way possible.
You need to start with what’s immediately relevant to the reader and be clear about what you’re saying. Most of all, you need to explain what you’re showing with the data. If you know what your topic is, figure out what data you’re going to use to tell that story, and focus on that.
Get Input and Ideas from Other Sources – If you’re trying to explain something complex and new, it’s hard to build a solid graphic on the back of a napkin.
Don’t Be Overly Excited – While infographics might be beautiful and impressive, they should never distract you from the core content of your story. You need to show the numbers, show your analysis, show your data, and avoid fluff.
Use Online Tools to Your Advantage – Building an infographic takes a lot of hard work, but there are tons of online tools out there that can help you make a beautiful infographic that gets the job done. Here are a few of our favorites:
Visual.ly – If you’re a graphics person, or want to learn graphic design, Visual.ly has lots of free and paid online resources to help you create amazing infographics.
Infogr.am – Infogr.am allows you to easily create interactive infographics and graphics with minimal coding skills.
How To Make A Good Infographic
- Figure out what your audience cares about. The biggest mistake that amateur infographics authors make is to just throw out a bunch of information and see what sticks. You want to avoid this, because then your audience won't know where to look for what they need. Infographics are great for bringing forward data that your audience needs, but remember to include context.
- Put some work into it. This means making it interactive, incorporating an element of interactivity, and designing it in such a way that it doesn't become overwhelming.
- Don't be afraid to go with a unique design. Even if you don't plan on creating a book about the subject, this is your chance to make your data stand out. So, how do you create an infographic? That's a great question and it will take some thought.
Make A plan Before You Start Designing
Develop an overall direction for your infographic. What message are you trying to convey? What kinds of facts and figures are you trying to convey? What emotional connections are you trying to make with your audience? Tie into the main theme of your book. Go through the book and determine the main theme of the book.
This could be the “characteristics of an expert” or “the four types of decisions you can make at the moment.” Showcase interesting and actionable insights Have you ever been to a TED talk? Get an idea of how you can make your infographic look similar. After you have developed the overall message and theme, start developing the “big ideas” you want to communicate. You can find these buried in places where you might not think to look.
Create Compelling Headlines For Your Infographics
Every infographic starts with a compelling headline. The headline is what makes people click on a graphic. It’s what guides the eye down a particular page, or allows it to take a particular action like emailing a link to a potential buyer. Here’s a good rule of thumb:
The first few words of your headline should be “I don’t need to tell you”. Think: “I can’t wait to tell you…”. Your headline should then be followed by an infographic, ideally at the bottom of the page. Don’t just list data in the headline, give people a clear way to understand what it means. Use a website platform to create a polished infographic Most infographic platforms allow you to save your infographic in a variety of formats, like HTML and PDF.
Utilize Visuals To Communicate Ideas Quickly And Clearly
Create images that are accessible and engaging. Use images that convey your ideas. Create grids that show key ideas. Use bold colors to focus attention. Use videos to build an audience. Keep it simple. Make sure you start with a clear message.
Make sure you follow a narrative structure. This should be communicated in the headline and your thumbnails. Start with the core idea and slowly add supporting details. Leave out the clutter. Remove all extraneous information that does not contribute to your message.
Use one image per idea. Do not overly use repetition. Keep them fresh and unique. Animated Infographics If you’re going to use animations, take care with the content. Use animations that convey the message of your infographic with meaning.
How To Make Your Infographic Stick Out From The Rest
Unlike a resume, your infographic needs to stand out. Your content should be unique and valuable, and visual concepts will help make it feel better to see than an endless scroll of text. If you make your infographic too complex, you’ll lose people at first.
- Try keeping things simple. The first step is making sure you have a clear message you’re conveying.
- Then, choose an appropriate graphic to illustrate your message. You want the message to be easy to understand so you can demonstrate the information to others and not confuse them.
- Use a website template if you can or a designer you trust. If not, go with the best free infographic builder you can find. Every time you make a new infographic, save a screenshot.
There are many resources that teach you how to do this, but we can't ignore the old school techniques that have stood the test of time. In this first part of a series on creating better infographics, I'll show you how to add more white space to your designs and lay out your text in a more readable way.
In the second part, I'll show you how to use different color schemes, layers, and filters to add more pizzazz to your designs. Combine some of these techniques to give your designs a fresh new look. And when you're ready, you can go to work on your infographic, hopefully one that sticks out like a sore thumb on the website and stands out in the competition.
What Makes An Infographic Good?
When looking for an infographic, you need to consider a few things. This is your chance to create something that’s eye-catching, makes an impact, and presents a narrative. A good infographic will pull people in and keep them interested for a while.
When you create an infographic, you should think about the message you want to convey, and the medium you want to use to deliver it. You’ll want to include at least 3 key messages, and avoid clutter and overcrowding. This is the problem you’re trying to solve – not your audience. You want people to read and think about your message – not immediately click the “refresh” button. When you create an infographic, make sure to keep it simple and concise. This is your chance to get to the point.
- “Clear and simple.” If your infographic is too confusing, your readers won’t want to go through with reading your message. They’ll stop scrolling down and move on. Instead, offer only enough information for the reader to understand your point. If they stop scrolling down or are put off by your design, they’ll put your infographic down in frustration.
- “Non-intrusive.” This is another aspect of infographic design. Make sure you don’t draw too much attention to your infographic. It’s fine to highlight the design of your graphics, but leave them alone if you don’t think it’ll help your message.
How To Use Visuals In Infographics
Before going to the next step, it’s important to know how to use visual elements in an infographics. The most useful visual elements include a summary (positioning text and images is usually best), structure (using steps and/or maps for example) and links. Infographics aren’t to be used as is. They are usually intended to be used to reveal or convey data. How to make effective infographics?
Keep it short, don’t go crazy, and write more than you can reasonably condense into a visual. That includes titles and all the descriptive text that goes into your infographic. You also don’t want to forget to include the infographic title in the body text. And it’s generally a good rule of thumb to keep it to 3 – 5 sentences or less. It can be tricky to write short infographics.
Start with a Base Image – The first step to any infographic is to create a base image for your poster. A simple black and white design works best here. You’ll also want to add an annotation: a link to download a .zip file that contains images from the website you’re infusing the information on.
his base image is what your entire infographic will be built on. It’s the anchor point, so make sure that it’s a stand-out image. Not only will the words pop against a grey backdrop, but you’ll have a starting point for all the other text that makes up the rest of your infographic.
Infographics are definitely a way to reach new people and communicate more information quickly, but it's not an easy task. It will help to learn some basics about infographic design so you can produce quality visuals in no time.
I trust you enjoyed this article about How To Create Infographics. Would you please stay tuned for more articles to come? Take care!
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