Best Keyword Research Tools

What Is Keyword Research Software?

A keyword research tool enables you to discover subject suggestions that people are looking for on search engines like Google, Bing, Amazon, etc. This assists you in discovering content ideas that your clients are seeking.

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Then, you can create your content strategy to include these subjects in your blog articles and landing pages. Additionally, keyword research tools allow you to view both seed keywords and long-tail keywords for which your rivals score well. Then, you may optimize your content for those keywords to steal their traffic.

1. SEMrush

SEMrush is a comprehensive collection of SEO tools for doing keyword research and improving SEO rankings. Using the Term Overview tool, you may enter a keyword and get comprehensive information on it.

This contains the number of individuals that search for the phrase each month (monthly search volume), whether its popularity is increasing or decreasing (the Trend), and much more.

You may find out where your rivals rank for a term by scrolling down to view a list of organic search results and a list of related keywords. You may also see Google Ads using this term for PPC advertising (pay-per-click ads).

In the Domain Overview, you can also enter a competitor's website to observe their organic search terms, keyword statistics, and other organic traffic metrics. You may see relevant keywords, your competitor's search engine ranking positions (SERPs), the traffic value (CPC), and more by clicking on the Organic Research tab.

Additionally, SEMRush connects with the All in One SEO plugin to enable the discovery of new relevant keywords directly from WordPress. Even the search volumes and trends are shown on the screen.

Then, you may click a button to add the keywords to your article. All of the world's leading marketers rank SEMRush as the best keyword research tool. Their comprehensive set of tools may assist you with content marketing, digital marketing, and social media, among other things.

2. AnswerThePublic

AnswerThePublic operates somewhat differently than the majority of keyword research tools. You can also see the keywords in a list or download an a.csv file with the results. This is an excellent tool to use if you're just starting with SEO and keyword research since you don't even need an account to use it. Simply put in your term and see the results.

AnswerThePublic's keyword results are based on Google and Bing's autosuggest / autocomplete functions. You may click on any of these terms to do a Google search, which will open a new tab.

This will display the material that ranks for those keywords and whether or not it has a featured snippet. AnswerThePublic's free edition is an invaluable resource for bloggers. However, if you run keyword searches often, you will want their pro plan.

3. Ubersuggest

Neil Patel's Ubersuggest is a free tool that provides search traffic statistics, keyword recommendations, an estimate of how tough it will be to rank for your phrase, and more. You may examine a table of the top 100 Google results for that term, along with anticipated visitors, number of backlinks, domain score, and the total amount of social shares, in addition to viewing several keyword ideas.

Under Information Ideas, it also displays keyword-related content, including anticipated monthly views, backlinks, and the amount of Facebook and Pinterest likes. If you join Ubersuggest using your Google account, you will get access to more keyword ideas, daily rank monitoring, and tailored SEO recommendations. Additionally, UberSuggest has a Chrome plugin that might enhance your productivity.

4. Ahrefs

Ahrefs is a prominent keyword research tool with comparable capabilities to SEMrush. You may get keyword suggestions using the Ahrefs keyword explorer by simply entering a term into the search box.

You will then see a list of suggested keywords. You can also utilize Ahrefs to discover the keywords that your rivals are ranking for (but you aren't), allowing you to produce fresh content pieces that target keywords associated with those themes.

The ability to see new keywords and keyword movement in search queries is an additional useful competitive intelligence feature offered by Ahrefs. Both SEMrush and Ahrefs provide a variety of other valuable tools, such as reports that identify broken links on your website, PPC keywords for AdWords, and more.

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5. Google Keyword Planner

The Keyword Planner is primarily intended for use by marketers that want to run advertisements on Google. Nevertheless, it is still a valuable SEO tool, and unlike other commercial tools, it is free to use.

To access it, a Google Ads account is required. You must establish an account and submit your payment information if you do not already have one, but you are not required to conduct an active campaign or pay for anything.

Once you have access to the Term Planner through your Google Ads account, you can enter any keyword and get (approximate) statistics on the number of monthly searches it receives. Additionally, you will get a large list of similar keyword suggestions that you may go through or save.

6. Long Tail Pro

Long Tail Pro, like other paid keyword tools, provides an overview of your term's statistics, with a specific emphasis on how you compare to your rivals on the first page of Google.

You may use it to examine the top search engine results for your phrase in order to determine your position relative to the competitors. You may also add particular keywords that you want to monitor, allowing you to see the evolution of your content's ranking for certain keywords over time.

7. Serpstat

Serpstat is an additional valuable keyword research tool. You can simply examine the top Google results for your term using Serpstat. These results include the site that appears in the featured snippet (if any) as the first result, thus the IsItWP article appears in both first and second position.

You may also discover an abundance of information about your rivals for that term, along with an indicator of their visibility (the higher the number here, the more visitors they likely receive).

8. SpyFu

SpyFu is meant to enable you to learn from your competition by analyzing their most lucrative keywords (and their ads too). You may test it out without signing up for free. Simply enter the URL of the site you want to examine into the search field, and the results will appear immediately. If you want to see many websites, you will need to register a free account and log in.

SpyFu gathers historical data so that you may examine how your site or a competitor's site has gained or declined in the ranks for certain keywords. Additionally, you may compare your website to other websites in your field.

Which Keyword Research Tool Is the Best? (Expert Pick)

After evaluating the most popular keyword research tools, we've determined that SEMRush is the greatest keyword research tool and the market's leading SEO toolkit. Try out AnswerthePublic or Google Trends if you're searching for a free keyword research tool.

Whether you're a blogger or an eCommerce website, you must install Google Analytics and link Google Search Console to your website for keyword research to be effective.

These tools show you the average CTR (click-through rate) on your listing as well as the performance of your website for certain keywords. You may modify your title to increase CTR and enhance your keyword ranks further.

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Why Is Keyword Research So Crucial?

If you have started a website or published a blog, you are aware that SEO is essential for attracting visitors and that keyword research is the foundation of optimizing your site.

Additionally, it is essential since it may help you build your internet company. Keyword research can inform you what terms people are really searching for, how competitive those keywords are, and how to optimize your content marketing strategy's organic search visibility, rankings, and traffic.

And trust me, there is no dearth of keyword research tools on the market, and they are accessible to everyone from SEO novices to seasoned professionals. Utilizing the best SEO keyword research tools simplifies and streamlines your SEO approach.

They assist you in identifying the ideal keywords to target and supply the necessary information to rank for them. Also, if done poorly, they may make your search more complicated and slower. The following is a list of the finest keyword research tools.

1. WordStream Keyword Equipment

WordStream Keyword Tool is the greatest keyword research tool if you're looking for one. Why? Because it is a complementary tool that includes strategic recommendations. You read it correctly. Learn more about its specialization.

Beneficial for effortless PPC keyword research

It offers a database of keywords with strategic suggestions for 60 verticals, which is a distinctive feature.

Price: The first 25 results are free, and the remaining results are sent to you at no cost.

How Do You Utilize The WordStream Keyword Tool?

Step:1 Input a keyword or URL into the search field of WordStream's Free Keyword Tool.

Step:2 Sort by region (there are over 23 countries to pick from) or industry (there are 24 verticals to choose from) that you are targeting.

Step:3 You would get a list of suggested relevant and long-tail keywords, as well as the search volume, competition, and CPC for Google and Bing. The computer would quickly generate the top 25 terms, from which the user may choose.

Advantage: This tool is excellent for discovering seed keywords and campaign beginning points.

Even better, go down the Popular Keywords page for recommendations on how to employ high-volume keywords and the particular vertical sites for recommendations on how to market in that area.

2. Keyword Surfer

Keyword Surfer is a recent extension for the Chrome web browser. When enabled, results show on the right side of the results page whenever a search term is entered.

Keyword Surfer offers the following details:

Keyword suggestions and their volume.
The cost per click (CPC) is determined for each search keyword.
Pages are ranked according to the search term you entered.
Pages ranking between 1 and 10 for this keyword have gotten the greatest traffic.

This keyword research tool provides findings directly inside the browser.

As a new tool, there may be some kinks to sort out. The information offered by the plugin may vary from other Google search tools. This program provides a fast and easy method for generating content ideas by supplying not only keyword research but also other ranking sites for inspection.

3. Ahrefs Keyword Research Tool

The Ahrefs Keyword Generator is a complementary tool offered by Ahrefs. To maximize your digital trip, it offers both free and paid services. It is one of the finest keyword research tools available.

The Keyword Generator displays the following data for the given keyword:

The number of queries
The range of keyword difficulty is between 1 and 100.
When was this result most recently revised?
A selection of questions related to your search term

PROS

It delivers up to 100 keyword recommendations for the inputted keyword or phrase from its database of over 8 billion words. This keyword research tool may assist you in discovering long-tail keywords, focusing on less competitive phrases, and limiting your search by location or search engine.

It enables you to get and export your results list. In addition to the Google Keyword Generator, Ahrefs provides free tools for Bing, YouTube, and Amazon.

Other freemium suppliers include SERP results within the keyword search tool, however, Ahrefs provides a distinct page for their free SERP service. The Ahrefs Keyword Generator enables you to do an unlimited number of searches without requiring an account.

CONS

However, unlike other programs, it does not let you download your findings. Additionally, you must verify that you are not a robot with each new search, since you cannot create an account with the free service.

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4. Google Keyword Planner

Google Keyword Planner is one of the company's most popular and completely free products. Beneficial for PPC keyword research and account insights for advanced to intermediate users. Bidding data and comprehensive attribute filtering are two distinct characteristics. With an active Google Ads account, it is free.

This tool enables you to filter terms depending on certain attributes. For instance, if you have dry skin-related terms, you may narrow your search by skin type, symptom, condition, branded vs non-branded phrases, and more.

PROS

You would also see how many past marketers have paid for the top-of-the-page bid for that phrase. You would also see your ad impression share and whether or not the keyword is in your account if you are actively advertising for that phrase.

5. GrowthBar

With the aid of a growth meter, you can monitor any website's keyword ranks and have access to billions of keyword recommendations, keyword difficulty ratings, and related long-tail keywords—all presented in aesthetically pleasing dashboards. Good for computer-savvy business owners and content marketing novices.

Unique Feature: AI is utilized to develop SEO content outlines.

Price: Starting at $29 a month with a 5-day free trial and 7-day money-back guarantee.

PROS

Growthbar has all of the standard SEO capabilities, including keyword suggestions with monthly search volume, CPC, difficulty ratings, rank tracking, site evaluations with domain authority, keywords, backlinks, and even Facebook and Google Ads.

The platform's subscribers get a free Chrome extension that gives this information during searches. And, being a product of Artificial Intelligence, it has the intelligence to create data and utilize this data to offer you content outlines that include keywords to target, titles, introductions, headers, word counts, photographs, links, and much more. Utilizing artificial intelligence in marketing is advantageous!

6. SEMrush

Semrush Tool is one of the SEO powerhouse Semrush's complementary tools. Simply establish an account and choose Skip Trial to have access to their free tools; if you enjoy the service, you can subscribe to the premium plan later.

The Keyword Magic Tool gives access to over twenty billion keywords from over one hundred twenty distinct geographical datasets.

The following free reports are available:

The number of monthly searches.
The intensity of rivalry (competition among paid advertisers)

The difficulty of a keyword (the difficulty of ranking in Google's top 20 results)

PROS

There are a number of handy sorting and organizing tools that allow you to organize words into subject-specific divisions. You may use intelligent filters to narrow or extend your search, and quickly export the results. By topic, semantic relationship, and comparable language, you may find terms with similar meanings.

CONS

The free account is limited to ten searches per day across all Semrush products.

7. Ubersuggest

It's a digital tool created by Neil Patel. Ubersuggest's free version provides a range of information. When you enter a search query, it shows the search volume, SEO difficulty, paid difficulty, and CPC. The number of backlinks necessary to rank on the first page of Google for this search phrase is provided just below this display.

As you browse down a page, you may see a list of keyword recommendations and possible page content ideas. The corresponding blog names are presented in the list of suggested page content. Each item's number of clicks and shares may be shown at a glance. The majority of your data reports may be preserved and sorted by exporting them to CSV. Ubersuggest is a free Chrome extension that enables users to see information immediately on SERPs.

8. Keyword Tool.io

Keyword Tool creates suggestions for long-tail keywords for any query. It utilizes Google's autocompleting feature, which is based on search history and data.

This tool is useful for discovering long-tail keywords for SEO and PPC campaigns.

Unique Feature: Suggestions for eight unique platforms.

Price: Free with no numerical data; monthly premium memberships begin at $69 with a 30-day money-back guarantee.

PROS

Keyword Tool.io gives hundreds of keyword research alternatives, but Google autocomplete only delivers five. In addition, this program adds nouns and prepositions to the search and delivers ideas adapted to Google, YouTube, Bing, Amazon, eBay, Play Store, Instagram, and Twitter. The tool's free version enables you to categorize questions and prepositions, as well as include or omit certain phrases from search results (a maximum of five exclusions).

CONS

The commercial edition starts at $69 per month and provides access to the whole list of ideas, information such as search traffic, cost per click, competition, trends, and competitive analysis tools.

Conclusion

I trust you enjoyed this article about the Best Keyword Research Tools. Would you please stay tuned for more articles to come? Take care!

JeannetteZ

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Thoughts? Ideas? Questions? I would love to hear from you. Please leave me your questions, experiences, remarks, and suggestions about the Best Keyword Research Tools, in the comments below. You can also contact me by email at Jeannette@WorkFromAnywhereInTheWorld.com.

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