14 Best Email Marketing Techniques
Are you wondering if the tried-and-true email marketing method will continue to thrive in the future, the answer is a resounding YES. Since the first email was sent in 1971, many marketers have questioned whether an email could withstand the rigorous demands of contemporary marketing.
Several types of digital marketing have emerged in recent years, including smartphone marketing, social media marketing, and so on. Several marketers also expected that email marketing will be phased out soon. In 2019, the world was ravaged by the coronavirus epidemic, which affected millions of companies all over the world.
Humanity has learned several difficult truths, one of which is that nothing you predict today is sure to happen tomorrow. During the COVID-19 epidemic, some firms shifted their marketing strategies to digitally engage with their clients. Marketers were surprised to see that using the power of email marketing, numerous organizations were able to enhance their ROI in unexpected ways.
1. Content Created By Users
This is one of the most successful and straightforward methods for increasing conversions and increasing organic traffic. In a nutshell, user-generated content refers to your customers' product evaluations, ratings, and images of them using the items, among other things.
It will assist to build a great image if consumers see positive comments from a varied range of customers on a frequent basis.
As a result, the odds of conversion improve. You can easily acquire user-generated material by encouraging consumers to upload photos of them using the product or include a CTA on a poll or survey to swiftly collect the data. By providing this information in your email text, you may persuade your readers to buy the product, enhancing your ROI.
Customer segmentation, as highlighted in earlier articles, is a powerful tool for increasing conversion rates. It's time to go from segmentation to micro-segmentation. This entails delving into a customer's behavioural data, interests, geography, personality, and other factors before categorizing them into specific email list groups.
According to research, the demands of your target audience are never the same. It will change on a regular basis. This implies that your client lists should be updated and might be reissued on a frequent basis, depending on their current behaviour patterns.
One approach to achieve this is to include a poll in your email to keep yourself informed about the changing requirements and preferences of your audience.
Micro-segmentation may be done depending on a variety of factors, including:
- The geographical location (house location, office location, locations frequented, etc)
- Shopping patterns and personal preferences (like a favorite shopping time, favoured food habits, preferable email reading time, time taken to load a cart, history of going back to abandoned carts, etc.)
- Gender, age, and occupation
- Travel experience (preferred travel locations, previous travel history, etc.)
The open rate of your email list may be increased by 203 percent with proper segmentation. So, this is one key marketing tactic you don't want to overlook.
3. The Use Of Artificial Intelligence
Despite the fact that AI is still a newcomer in the marketing world, the enormous benefits it may bring are already making marketers consider it. Every digital transaction, whether it's an online purchase or an abandoned cart, generates a massive quantity of data.
It is now feasible to analyze billions of data sets in a couple of seconds and get actionable conclusions using AI and Big Data. Let's say you want to start a festival sale but aren't sure how to design your emails or what subject lines to utilize. The use of AI allows for the analysis of various distinct combinations based on previous data and the selection of the best option.
The following are only a few of the hundreds of things AI might do:
- Predictive analytics
- Improving survey results – Improving send time – Selecting relevant topic lines
- Organizing email marketing campaigns
- Cleaning up the mailing list
To summarize, AI may not only boost your marketing efficiency in a short period of time, but it can also save you a significant amount of money on your efforts.
According to studies, clients are quite aware of the information obtained about them. Customers consent to offer you personal information with the expectation that you would utilize it to better serve them based on their needs. You may have a lot of client information if you've been in the marketing game for a long time.
You know where they reside, their initial name, what they buy regularly, how often they buy, what their preferences are, and how many times they've visited your shopping site. It is possible to tailor your consumer information to a particular audience utilizing email personalization strategies.
Personalizing your marketing emails will increase their efficacy by a factor of ten. When it comes to personalizing your email newsletters, we're not just talking about your consumers' first and last names; there's a lot more.
The use of AI to produce personalized and personalized marketing emails for individual customers is an emerging trend. When clients get such communications and newsletters, they will feel cared for and understood.
5. Mobile-Friendly Design
We live in a smartphone-dominated age. Mobile phones are increasingly used for everything from simple grocery shopping to holding formal meetings. To grab the audience where they're most likely to be found, your email marketing plan must incorporate mobile optimization tactics.
With the increasing number of people receiving their emails on their phones, building mobile-friendly newsletter designs is a no-brainer! It's critical to guarantee that when a person reads your email on his mobile device, it loads properly.
If a user can't see your offers or promotions accurately, it's unlikely that they'll open your email on their computer when they get home. Your optimization approaches should guarantee that the newsletter design is mobile-friendly, that the CTAs are visible, and that the loading speed is enough.
6. Clear And Concise Designs
A move toward clean newsletter designs might be one of the major marketing trends to watch. Gone are the days when newsletters were crammed with unneeded components and information.
Your email is simply one of several that your readers get on a regular basis. To ensure that your email is aesthetically appealing, certain things must be included. Some of them include: – Keep your emails short and sweet. Tell your readers why your email is important to them as soon as they open it.
- To make your email aesthetically attractive, use reflecting components like web-safe fonts, optimized photos, and graphics.
- Include programmatic native advertising that mixes in with the email content without interrupting your consumers as a way to monetize.
7. Landing Page Quality
After clicking the CTA button in a marketing email, the user will be sent to this page. Several marketers have difficulty putting all of their work into writing a well-crafted marketing email but putting less emphasis on establishing a landing page.
A landing page requires a significant amount of work and time to develop in order to get a higher conversion rate. In a nutshell, your landing page should convey what the email says and deliver value to the clients who make it there.
8. Email Accessibility
One of the most important things for firms to remember when sending marketing emails is to make them available to as many people as possible. Marketers must guarantee that their email is received and read by individuals from diverse geographical places using multiple devices in order to completely enjoy the benefits of their marketing efforts.
The following are some of the most important email accessibility tips:
- Adapted to a variety of devices.
- The content should be straightforward and easy to read.
- The font size should be appropriate.
- The colour scheme should be appealing.
- The graphics should be crystal clear.
Alternatively, you may add a dark mode option, which is less taxing on the eyes.
9. Data Security
It is evident that the internet is rife with dangers. Every day, we hear about big data breaches, even from well-known brands and businesses. Most modern buyers are worried about their privacy, therefore they will be hesitant to disclose personal information.
In such cases, having open contact with your readers is the greatest method to bolster their trust. For example, you might send an email to your customers reassuring them that their information is secure and that all of your operations adhere to GDPR and PCI requirements.
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Marketers are increasing their efforts to guarantee that their email marketing is compelling and engaging to users as market rivalry grows. Making your campaigns interactive is not as tough as most people believe. In summary, even the most basic procedures may lead to interaction. CTAs and animated GIFs are two examples.
- Elements of gamification
- Image rollover effects
- Hover-over imagery effects
- Including a dark mode in addition to the usual mode
- Adding interactive sounds to polls, surveys, and other user-generated material
11. Personalization Isn't Just About The Name
Every day, our inboxes are inundated with irrelevant, spam emails, so the only way for companies to stand out is to tailor the email text to the recipient's specific requirements. Fortunately, most email marketers have moved on from the “dear reader” era. Personalization in email, on the other hand, extends much beyond knowing the recipients' names.
Here's why hyper-personalization will be critical for email success:
- Email customization is considered a significant indicator of revenue growth by 93% of B2B marketers (Statista).
- 66% of buyers want their favorite companies to anticipate their needs (Salesforce).
- Seventy-two percent of customers want to only connect with emails that are tailored to them (SmarterHQ).
These figures show that customers understand the value of tailored emails and are no longer ready to accept half-baked, badly worded emails. Personalized emails result in a higher click-through rate (CTR) and more income for businesses.
Start by establishing your most qualified customer base if you're seeking high-ticket B2B customers. Then, spend some time investigating them to discover their pain spots or recent organizational innovations.
Then, tailor your email to demonstrate how your product is relevant to what they're searching for, and conclude with a strong call to action that directs the recipient in the right way.
On the B2C front, here's how Grammarly keeps in contact with me every week by providing me with tailored use data.
12. Automation, Chatbots, And Artificial Intelligence
Artificial Intelligence (AI) has long been a term in practically every field, and it is making an appearance in emails. Because of the many data points that marketers must consider nowadays, intelligence tools will become an important aspect of email marketing.
It's pointless to have a vast pool of customer data if you can't transform it into useful and repeatable insights. This is where artificial intelligence (AI) enters the picture. You can handle a significant amount of data using AI technologies, improve analytics, track consumer trends, and forecast user behaviour.
But the influence doesn't stop there. List segmentation, one of the most neglected aspects of email marketing, may benefit from AI. Segmentation enables you to test your emails by dividing them into smaller groups with similar backgrounds or characteristics.
AI can sift through data to create segmented lists that you may target. AI may also be utilized in email drip marketing to cover several touchpoints over a long period of time. You may also boost automation by using machine learning and AI to create chatbots for emails.
Chatbots are one of the few email marketing tools that may be used outside of the email body. By including chatbots in unmoderated material, you may leverage them to generate leads. Chatbots may urge visitors to get notifications through email for better bargains based on their responses.
These are just a handful of the ways AI may improve the email experience behind the scenes. It may even generate subject lines if done correctly! Based on the potential, this year is the year for email marketers to get on the AI bandwagon.
13. Emails With User-Generated Content
The only thing better than developing your own content is using that which your users have generated. And, for the most part, it's free! Customers trust a business when they witness a wide set of individuals enjoying their goods, which is why user-generated content (UGC) is doing well.
This applies the same testimonials and product reviews mindset that we see on websites to the email body. Text reviews, video lessons, GIFS, photos, and even podcasts are all examples of user-generated content. You may use UGC to earn the confidence of cold prospects, provide added value to new users, and transform qualified consumers into brand ambassadors.
Furthermore, by encouraging recipients to check your social media material, UGC is a terrific approach to driving omnichannel marketing.
User-generated content (UGC) works best in B2C because there are so many visual aspects to deal with, but that doesn't mean B2B email marketers can't use it to its full potential. Before making a choice, a confused lead may just want a full assessment of the product from another buyer.
14. Emails That Are Interactive
For far too long, recipients have been subjected to mundane email messages that are at best uninspiring. However, with a new rival around every corner, businesses must improve their customer experience. In 2021, interactive emails were more popular, and they will continue to do so.
Interactive emails, according to Kapost, may generate 2X more conversions than passive material. These emails capture the spirit of user-generated content and boost interaction with a variety of scrollable and clickable material without requiring the user to open a browser window.
Surveys, polls, and quizzes to gather user insights, Slideshows and carousels of curated products, Rollover images to provide a rich shopping experience within the email, UGC to establish reliability, and Animated CTAs to encourage people to check the landing page can all be used to create an interactive email.
The addition of user-generated material and interactive content is part of an email gamification strategy that emphasizes the engagement, reward, and competition cycle. Marketers may increase engagement and loyalty by persuading customers to do more than simply skim emails.
Marketers all throughout the world learned a lot in 2021. While individuals were trapped at home due to the epidemic, some firms could use the power of internet marketing to boost sales.
Prior to the Pandemic, there was some debate over whether alternative marketing methods, including social media, should be prioritized. However, the massive increase in revenue that email marketing may generate both delighted and perplexed marketers.
Now is the time for marketers to devote more work to improve their email marketing strategies. We've covered 13 strategies in this post that might make or break your email marketing efforts.
Some of these techniques may be familiar to you, while others, such as micro-segmentation and the usage of AI, may be unfamiliar. It's time to put them to the test. Our list is the result of extensive study and reading tips from some of the world's top marketing brains!
Each year, emails are deemed outdated in the marketing industry, and before the end of the year, people are talking about new email marketing trends that will dominate the next year.
This has become a pattern in and of itself. Email marketing works, and it works best when you have a well-thought-out approach that doesn't seem haphazard.
Knowing what to anticipate in the next months and how consumer preferences will shift provides firms with a significant edge over their competition. So, in keeping with the pattern, we've compiled a list of the top 8 email marketing trends that will determine how your marketing plan performs.
I trust you enjoyed this article on the 14 Best Email Marketing Techniques. Would you please stay tuned for more articles to come? Take care!
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